SOURCE: The Bedford Report
NEW YORK, NY--(Marketwire - Apr 28, 2011) - As India's middle class expands, its internet market continues to grow at a rapid pace. Recent reports from the Internet and Mobile Association of India (IAMAI) says that internet awareness in the country is surging. According to IAMAI research, about 69 per cent of the rural population is aware of the internet as opposed to 16 per cent projected in last year's report.The Bedford Report examines the outlook for companies in India's Internet Sector and provides research reports on Rediff.com India Ltd. (NASDAQ: REDF) and Sify Technologies Limited (NASDAQ: SIFY). Access to the full company reports can be found at:
IAMAI estimates that the total number of active internet users in rural areas is projected to rise by 98 percent this year, from 12.1 million in December 2010 to 24 million by December 2011. The report argues one of the drivers of growth in rural internet users is that access has become easier. The report says that cyber cafes continue to be a key access point for the use of internet.
Government initiatives have been conducted to facilitate internet networks and 'common service centers' both of which increased in 2010.
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Sify Technologies operates more than 1500 ePort internet cafes that open up the web to many Indian citizens. Sify provides internet and extranet services, website hosting, search engine optimization and security solutions. Last month the company announced their partnership with SAUDI TELECOM (STC), the largest telecom services provider in the Middle East and North Africa. Abhijit Barua, Sr. Vice President of Sify Technologies explains that Sify's role will be to "provide expertise in innovative managed services including cloud services and SaaS offerings in the Middle East and African markets."
Rediff.com India is one of the country's largest web portals. The company's websites consist of a range of community features consisting of e-mail, chat, video sharing capabilities, e-commerce, blogs, broadband wireless content, and mobile value-added services. Earlier this month shares of the company surged after the company rolled out its own group deals program. Rediff's "Deal Ho Jaye!" will offer consumers deals on local services including spas, tattoos, hobby classes, hotels, health care and restaurants at 30 percent to 60 percent off. The deals will be available for 40 Indian cities.
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