October 08, 2009 06:55 ET

indiDenim and indiTailored Launch New Customization and Social Sharing Features

Made-to-Order Apparel Brands Continue to Revolutionize the Online Shopping Experience

SAN FRANCISCO, CA--(Marketwire - October 8, 2009) - indiDenim (www.indiDenim.com) and indiTailored (www.indiTailored.com), premium custom clothing brands launched last year by leading online fashion company, indiCustom (www.indicustom.com), today announced the unveiling of new visualization features and sophisticated social sharing technologies for both websites. With the addition of proprietary cutting-edge design and sharing tools, indiDenim and indiTailored are offering consumers an unmatched tailored apparel solution and design community. To celebrate the introduction of their latest features, any shopper who posts a design to the new indiDenim Design Vault during the month of October will be entered into a custom jean giveaway.

"Today's online experience is becoming increasingly customized and community-oriented," says Marybeth Luber, CEO of indiCustom. "Designing your own apparel, watching it come to life in front of you, sharing it with others on the web, and ultimately having it made just to your measurements is more compelling to consumers than ever. It's an engaging and personalized process that gives shoppers exactly what they want -- clothing made to their precise specifications."

Producing custom fit patterns based on simple information about individual body shape, indiDenim and indiTailored allow visitors to design their very own custom premium denim and dress shirts from anywhere, anytime. Highlights of the new features include: an Online Builder that enables customers to see their product being built in real-time; the Design Vault where shoppers can post designs and create their own designer identity, as well as browse, search, rate and buy products designed by other customers; Social Network Integration that allows the sharing of designs via Facebook, Twitter and other sites; and the Digital Closet, which stores order history, including the customer's perfect fit pattern for easy re-ordering.

indiDenim has added ten "creative destruction" distressing packages, as well as new luxurious Japanese, Spanish, and American denim fabrics; and indiTailored is introducing contrast collar and cuff options and a new slim fit body style. Other new design details include a seasonally changing quote label and the shirt's "born on" date sewn into the bottom of the placket.

All orders come with a Perfect Fit Promise and Worry-Free Shopping Guarantee, which ensures fit adjustments until 100% satisfaction or your money back. Shipping is complimentary on all orders worldwide.

For style tips and more, visit the blogs on each brand's website and stay updated on all denim news by following indiDenim on Facebook at http://www.facebook.com/indiDenim.

About indiCustom

indiCustom is the leading virtual made-to-order fashion company that is revolutionizing the way people shop for apparel. Incorporating a proprietary fit technology, indiCustom enables clients to design their own apparel according to individual style and exact fit preferences. Identifying a particularly high demand for custom fit jeans and custom fit dress shirts, indiCustom introduced independent custom websites in 2008 to cater to men and women worldwide: indiDenim (www.indidenim.com) and indiTailored (www.inditailored.com).

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