SOURCE: New Video

September 11, 2007 08:00 ET

Indie DVD Distributor New Video® Launches on Apple Inc.'s iTunes® With Day-and-Date Premiere of "AIR GUITAR NATION"

Ten Award-Winning Indie Docs From New Video Start Flow

NEW YORK, NY--(Marketwire - September 11, 2007) - New Video announced today that they will now be offering their award-winning films on the iTunes® Store ( The relationship kicks off with the day-and-date release of "AIR GUITAR NATION," a critically acclaimed festival favorite that has been among the best reviewed independent films of 2007. New Video is one of the first independent distributors to supply content to iTunes.

"Indie films succeed when all promotional pistons are firing," says Steve Savage, New Video co-principal. "Up until now it's been theatrical buzz mixed in with web promotion, blogs, word-of-mouth and postcards. iTunes is available on hundreds of millions of computers of our target market. Not only do we get to transact business with the download market leader, but we will also get to put our films in front of eyes that will help their performance in all channels. We're absolutely thrilled to have this opportunity."

"AIR GUITAR NATION" is the first theatrical release from New Video-owned label Docurama Films. In the vein of cult classics like "This is Spinal Tap," the film takes a hilarious look at two aspiring rock stars locked in an epic battle to become "the greatest air guitarist in the world." On the heels of the blockbuster status of Guitar Hero and the recently held US Air Guitar Championships in New York City, this film festival favorite, recipient of an "Audience Award" at Austin's SXSW (among many others) and rave reviews from The New York Times, Newsweek, Salon, and hundreds of other outlets is now available on both DVD and on iTunes.

Additional New Video films will roll out on iTunes throughout September, including:

"ANDY GOLDSWORTHY: RIVERS AND TIDES" (Color, Documentary, 90m.)

In the timeless tradition of "Winged Migration" and "Koyaanisqatsi," "RIVERS AND TIDES" depicts the magical relationship between art and nature while painting a visually intoxicating portrait of famed artist Andy Goldsworthy. Gorgeously shot and masterfully edited, the film follows the bohemian free spirit Goldsworthy all over the world as he demonstrates and opens up about his unique creative process.

"HACKING DEMOCRACY" (Color, Documentary, 82m.)

This critically acclaimed documentary, which originally premiered on HBO, takes a nonpartisan, clear-eyed look at the secrecy, cronyism, and incompetence of elections in present-day America as it captures a citizen's movement intent on taking back elections -- and democracy itself.

"MARSHALL UNIVERSITY: ASHES TO GLORY" (Color/B&W, Documentary, 118m.)

The true story behind the Warner Bros. film, "We Are Marshall," this Emmy®-winning documentary captures the heroism of the Marshall University community after a tragic plane crash claimed the 1970 Marshall University football team, athletic staff and fans.

"TOUCH THE SOUND" (Color, Documentary, 98m.)

Painstakingly crafted and wonderfully cinematic, "TOUCH THE SOUND" engages the ears, eyes, and heart to rousing effect. A visual tour-de-force featuring world-renowned percussionist Evelyn Glennie's incredible music-making becomes even more incredible when viewers learn she is deaf.

"THE WAR TAPES" (Color, Documentary, 97m.)

Straight from the front lines in Iraq, "THE WAR TAPES" was the first war doc filmed by soldiers themselves. Created from over 800 hours of Operation Iraqi Freedom footage, this is an unprecedented portrait of three men -- and their families -- as they face, and struggle to understand, their duty. With a theatrical release and hundreds of special screenings across the country in 2006, this film has garnered widespread national recognition.

"THE WEATHER UNDERGROUND" (Color/B&W, Documentary, 92 m.)

This captivating film and critical triumph -- nominated for an Academy Award® for Best Documentary Feature and for the Grand Jury Prize at Sundance -- chronicles the unbelievable rise and fall of a group of notorious 70s radicals who waged a low-level war against the U.S. government and evaded one of the largest manhunts in FBI history.

"WILD PARROTS OF TELEGRAPH HILL, THE" (Color, Documentary, 83m.)

Following the ups-and-downs of a flock of wild parrots within the green niches of San Francisco, This sleeper hit is packed with romance, comedy and a surprise ending that "makes you feel like you could fly out of the theater" (San Jose Mercury News). The film earned over $3 million at the box office and played in 440+ markets in all 50 states.

About New Video

New Video Group Inc. is an entertainment marketing, sales, and distribution company that specializes in bringing cutting-edge documentaries, independent films, contemporary and cult television shows, sports, music, and top-quality children's programming to the home entertainment marketplace. As the exclusive marketer and distributor for A&E Home Video, New Video has released critically acclaimed and award-winning literary adaptations, notable programming from The History Channel®, distinguished British programs from the Thames library, and complete baseball games and series as the Official DVD distributor for Major League Baseball. New Video is also the exclusive distributor for a line of classic children's titles on DVD in partnership with Scholastic Entertainment. New Video is also the home of Docurama Films, the only entertainment label exclusively dedicated to bringing critically acclaimed documentary films to the marketplace. New Video is based in New York City's Flatiron District. For more information, please visit and

About the iTunes Store

The iTunes Store features the world's largest catalog with over five million songs, 550 television shows and over 500 movies. The iTunes Store has sold over 3 billion songs, 50 million TV shows and over two million movies, making it the world's most popular online music, TV and movie store.

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