SOURCE: Directors, Ltd.

July 16, 2007 19:41 ET

Indie Movie Talks to iPhone

SEATTLE, WA--(Marketwire - July 16, 2007) - TradeScreening.com, the new website serving the exhibition industry, is streaming a feature film to iPhone users. It is the first feature film encoded specifically for Apple's new phone and streaming over both AT&T's EDGE network and Wi-Fi. Additionally, TradeScreening provides iPhone users with a nearly effortless experience. The company's servers automatically detect the presence of the phone and launch a special version of the website created exclusively for iPhoners.

The design and development team at Directors, Ltd. created TradeScreening.com. Located in Seattle, in the shadow of Apple competitor, Microsoft, the team works in offices where Apple computers out-number people. A boutique firm, Directors, Ltd. specializes in projects for the entertainment industry and is managing producer for "Lost on the B Side," TradeScreening's first presentation.

The film's writer-director, Lyle Holmes, is an early adopter of new technologies and an Apple certified editor. Yes, he waited in line on June 29th to purchase his iPhone. His interest in the new technology, however, started well before the launch. Holmes has spent the last year completing "BSide," shepherding the project through post-production and simultaneously encoding the film for TradeScreening's online format.

Things began to heat up in early spring when Holmes and Ken Bacon, director of creative services at Directors, Ltd., started exploring the possibilities of using the iPhone with their various projects. Bacon was responsible for the design and development of TradeScreening. He immediately saw how iPhone's video capabilities could be applied to the company's entertainment projects.

Knowing there was little time to accomplish the complex project of planning, designing, programming, and testing, Holmes and Bacon began working intently on delivering feature films to iPhone users. Many long days and nights later, the development team has accomplished their goal.

Professionals in the exhibition industry can now screen a feature film or documentary on their iPhone from the comfort of their neighborhood coffee shop, or anywhere else. In launching this iPhone innovation, Directors, Ltd. has made "BSide" available to all iPhone users as well as to professionals in the entertainment industry.

Contemplating the team's success, Bacon explained, "There are a thousand people smarter than us who could have done it before us, but they lack what I call critical cleverness. They fail to match the application to the technology. With iPhone, most developers just see a clever phone. It's much more."

Holmes, planning the film's distribution after two years of preparation, said, "The film is available to only two types of people: iPhone owners who want to see something before the rest of us get a crack at it, and those exhibitors who click onto TradeScreening.com for their private screening. Everyone else has to wait for the theatrical release."

About TradeScreening.com: An online film exchange providing distributors and exhibitors with a convenient, secure method for screening feature films and documentaries prior to booking. www.TradeScreening.com

About Lost on the B Side: An independent film with the largest soundtrack in movie history: 26 independent bands from nine countries. Music supervisor and recording artist Trey Gunn, formerly with King Crimson, selected soundtrack finalists from hundreds of auditioning musicians. Synopsis: The drama follows a young music executive as he discovers the dark side of the music industry. His well-ordered life spirals out of control when he falls for the wrong woman and must choose who lives, who dies. Film Data: Seattle locations; international cast from England, Ireland, USA; shot on HD (1080/24p) with 35mm lenses. www.LostOnTheBSide.com

About Directors, Ltd.: A Seattle motion picture entertainment corporation holding numerous properties of various genres. DL's principal goal is to create a diverse indie library for theater, home entertainment, and new media. www.DirectorsLtd.com

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