SOURCE: Indigo Productions

September 21, 2009 12:13 ET

Indigo Productions, an NYC Corporate Video Production Company, Creates a Viral Video Seen by Over 10 Million People Worldwide

NEW YORK, NY--(Marketwire - September 21, 2009) - A video titled "JK Divorce Entrance Dance," which spoofs the popular "JK Wedding Entrance Dance" video, was created by Indigo Productions, an NYC Corporate Video Production Company.

Indigo made the video as a result of a friendly bet with a corporate client who wanted proof that Indigo could create a viral video that would get millions of views.

The Indigo team decided to parody the JK Wedding video, a "user generated" viral video sensation which featured a real wedding party dancing down a church aisle, busting their moves to the tune of Chris Brown's pop song "Forever."

Max Rosen, the president of the company, and the Indigo team pulled the entire project together in just 48 hours. They worked with a choreographer from the Conan O'Brien show, a group of top Broadway dancers and acrobats, students from Indigo's Viral Video Workshop, and Internet marketing consultants from Cherryone, a Chicago web design company. They filmed the video in the Supreme Court in NYC in under an hour, and later that same night the video was ready to go live on YouTube.

JK Divorce Dance received tens of thousands of YouTube views the very first day, and was quickly re-posted on websites around the globe. Within the first week the view count crossed 1 million, and it quickly became the #1 viewed video in Asia. To date, the video has received over 2 million views on YouTube, 2 million on Yahoo, and millions more on CollegeHumor, Break and AOL. With additional millions from major websites in Canada, Britain, Denmark, Germany, Poland, Japan, China, and India, Indigo's JK Divorce Dance is well over 10 million views and counting.

The spoof also received an enormous amount of media coverage including prime time TV stories on CNN, NBC and MSNBC, as well as articles on Yahoo, and AOL, and in the Chicago Tribune and Forbes.

You can learn more by reading Indigo's article JK Divorce Entrance Dance: The Making of a Viral Hit and watching exclusive behind-the-scenes footage on YouTube. More videos available at Indigo's YouTube channel.

Indigo Productions is a New York City video production company specializing in corporate video production and viral video production.

Indigo's Internet marketing and viral video marketing is provided by Cherryone Web Design.

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