SOURCE: IndoorAtlas

June 09, 2015 06:00 ET

IndoorAtlas Partners With Aisle411 to Offer Magnetic Positioning and Advertising to Retailers

PALO ALTO, CA--(Marketwired - Jun 9, 2015) - IndoorAtlas, the global leader in indoor positioning with roll out in process to 270 million monthly active users is partnering with Aisle411, a leader in product location technology. By combining magnetic positioning which boasts 1-2 meters accuracy with Aisle411's product location technology, advertising and navigation indoors to products comes to life. This new data layer opens up new ways to engage with consumers while they shop and provides retailers and brands better analytics on the path to purchase.

"This partnership creates exciting new opportunities for retailers and brands to better understand how shoppers interact with their stores and products at the shelf," said Nathan Pettyjohn, Founder and CEO of Aisle411. "IndoorAtlas has created super scalable indoor positioning that when combined with Aisle411 indoor maps and optimized product location data, enhances the in-store shopping experience for consumers."

At IndoorAtlas, we're excited to be working with Aisle411. Magnetic is the only scalable solution which works on iOS and Android and offers 1-2 meters accuracy. "Imagine standing in line for a prescription and you get an offer for fresh bread in the bakery on your smartphone," said Wibe Wagemans, President of IndoorAtlas. "Magnetic can now replace 90% of the beacons and even guide you to the product which is not possible with beacons, since beacons only offer a micro-fence, not an exact location."

About Aisle411:

Headquartered in St. Louis, Missouri and founded in 2008, Aisle411 is a market leader in providing a product location data platform. Aisle411 provides a comprehensive local and in-store search and navigation solution for consumers, and shopper marketing analytics for retailers and brands. Aisle411's proprietary system collects, organizes and monetizes retailers' product inventory location data and enterprise software space planning systems and store maps, providing an omni-channel data platform that meets the scalability demands of leading retailers and CPG brands.

About IndoorAtlas:

Founded in 2012, IndoorAtlas is a global leader in magnetic positioning technology with roll out in process to 270 million active monthly users. IndoorAtlas is transforming indoor positioning and advertising through use of patented technology that utilizes built-in magnetometers in smartphones to detect anomalies in the geomagnetic field to pinpoint location with an accuracy to the last meter, without any additional infrastructure such as beacons or routers. IndoorAtlas is headquartered in Palo Alto, CA and Oulu, Finland.

Contact Information

  • Monika Raj
    Strategic Advisor, Global Marketing and Communication