SOURCE: IC Places, Inc.

IC Places, Inc.

July 15, 2011 16:03 ET

indoorDIRECT to Serve Up Entertainment News and Content From IC Places

Premiere Episode Features Exclusive Interview With Actor Matthew Lewis Who Plays Neville Longbottom in the Harry Potter Series

WINTER PARK, FL--(Marketwire - Jul 15, 2011) - indoorDIRECT and IC Places, Inc. (OTCQB: ICPA) have announced that they have signed an agreement to add IC Places' The Instant Movie Review and "1st Look" to indoorDIRECT's "theBITE," reaching 150 million consumers annually in the nation's top quick-service restaurants.

The premiere episode of IC Places' "1st Look," which airs Saturday, July 16th, features an exclusive interview with Matthew Lewis who has played Neville Longbottom throughout the blockbuster Harry Potter series. IC Places Editor-in-Chief and Host, Steven Samblis, conducted the interview in which Matthew talks about his relationship to his character, Neville Longbottom, and how JK Rowling shared with him the importance of the character before the final book was released. The exclusive interview will only be available at and in quick-service restaurants throughout the country where "theBITE" is aired.

"We are thrilled to announce our partnership with IC Places," says Jonna Birgans, VP of Strategic Alliances at indoorDIRECT. "We could not be more excited to be part of the history and phenomenon that is Harry Potter by being the exclusive platform, outside of IC Places, where the fans of the Wizard World can tune-in to see the interview with one of the favorite characters of the film series, Neville Longbottom, played by the talented Matthew Lewis."

"indoorDIRECT has given our shows a bricks and mortar platform to reach an entirely new audience. 90% of Americans visit fast food restaurants each month and this is the best way we can reach them," said Steven Samblis, Editor-in-Chief and host of IC Places' "1st Look" and "The Instant Movie Review" series. He went on to say, "This partnership will allow us to reach a wider audience with our shows and in the process build new viewers and fans to websites. What better way to launch this partnership than with our exclusive interview with one of the stars of the largest movie franchises in history, Matthew Lewis from Harry Potter."

IC Places' shows, "The Instant Movie Review" and "1st Look," will be added to indoorDIRECT's one hour magazine-style show, which features short bites of entertainment, sports, music and lifestyle segments that's updated weekly.

For a list of locations to see this and subsequent episodes of IC Places' "1st Look" you can visit or watch online at

About indoorDIRECT:

Indoor Direct, Inc. ("indoorDIRECT") produces "theBITE," a national in-store television program that delivers short clips of sports, music, entertainment, and lifestyle content to over 150 million consumers annually. "theBITE" is currently distributed in the nation's top 20 DMAs to more than one thousand major quick-service restaurants nationwide including; Taco Bell, Wendy's, Denny's, Carl's Jr., Hardee's, McDonald's, KFC and Arby's. Free Wi-Fi is currently being provided to customers in select locations and plans are underway to expand free Wi-Fi access nationwide.

indoorDIRECT is a privately held company based in Dallas with additional offices in New York and Los Angeles. Visit our website at

About IC Places:

IC Places owns and operates 350 city news and entertainment websites. Each IC Places city website offers a virtual keyhole view of life in each community. Every unique aspect of a city's social, business, and cultural life is available right at each city's IC Places homepage. IC Places provides the entire community a place to talk, do business and get connected. Businesses are given amazing tools to tell their stories in the best way possible and visitors get unfettered access to businesses, events and people in each city. To see one of the IC Places city sites in action, please visit

Related media and images available at:

IC Places Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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