SOURCE: MarketResearch.com

MarketResearch.com

October 02, 2012 05:08 ET

Indulgence in Alcoholic Beverages Is Industry Trend

ROCKVILLE, MD--(Marketwire - Oct 2, 2012) - MarketResearch.com has announced the addition of "Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages," to their collection of Beverages market reports. 

Consumers who have historically been frequent Beer drinkers are broadening their drinks repertoires. It is increasingly socially acceptable for men to drink Wine even without a meal, while Spirits and mixers are also gaining share. Just as Beer heightens its position in non-traditional markets, it is losing its position in traditional homelands.

Trends driving Spirits consumption evolve with age: younger consumers are particularly motivated by Fun & Enjoyment, using Spirits as a going-out drink for special occasions, whereas older consumers are much more likely to be motivated by Indulgence, consuming an aperitif before dinner or a Whiskey as an evening drink. Interestingly, there is little difference in the leading consumer trends influencing Spirits consumption between the BRIC and Non-BRIC regions.

When considering the importance of the Better Value for Money consumer trend, it is generally the case that the cheapest beverages available in developing countries are local Specialty Spirits. However, it is also important to bear in mind that not all Specialty Spirits are cheap: drinks companies are beginning to produce premium Specialty Spirits designed for both consumption in local markets and for export.

Growth in Whiskey, Brandy and Rum is being driven by the rising consumption of these categories in the Indian market, including both domestic brands (at all price points) and high-end foreign imports.

As well as being an overwhelmingly western drink, Wine is also overwhelmingly an older person's drink. Fortified Wine, however, is growing in popularity among younger consumers: favorable tax regimes mean that Fortified Wine is one of the cheapest ways for drinkers with limited financial resources to acquire alcohol.

For more information, visit http://www.marketresearch.com/Canadean-Ltd-v132/Global-Consumer-Trends-Key-Targets-7143480/

About Canadean

Canadean has long held a reputation with FMCG markets for providing specialist business information by conducting detailed industry and consumer research, supported by insightful value-added analysis. We cover the entire spectrum of the consumer value chain from suppliers, brand owners, distribution channels and consumer insight. Our dedicated in-country researchers and analysts have an industry background in marketing, market research, consulting and advanced statistical expertise. They are well positioned in the industries themselves and therefore, best placed to ask the right questions of the right people. This network of professional researchers stretches across more than 80 countries, enabling Canadean to conduct unique research via our trusted business communities.

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