July 10, 2008 11:38 ET

Industry Experts and Thought-Leaders Round Out the X Change Web Analytics Conference

Industry Insiders Coming to San Francisco, August 17, 18, and 19 for X Change 2008

NOVATO, CA--(Marketwire - July 10, 2008) - X Change, a highly focused web analytics conference for web analytics professionals, today announced that industry experts including Jim Sterne (Author and Founder, Web Analytics Association), John Squire (Chief Strategic Officer, Coremetrics), Aaron Gray (Director, WebTrends), Eric Hansen (CEO, SiteSpect), Josh Manion (CEO, Stratigent) and many others will be participating in this year's event, August 17, 18, and 19 in San Francisco. X Change is where measurement experts from leading companies take part in discussions ("huddles") on topics key to their online business. This year's huddles are being led by twenty influential web analytics practitioners and business managers from companies like AOL, Avaya, MSN, PayPal, Intuit, Sony Pictures Imageworks Interactive, The Gap, AIG, Yahoo!, and many more.

"I've heard such wonderful things about the X Change huddles and I'm delighted I finally get the chance to participate," said Jim Sterne, Chairman of the Web Analytics Association and founder of the web analytics industry's longest-running event, the eMetrics Marketing Optimization Summit. "Unlike the broad scope of eMetrics, this smaller gathering is laser-focused on the inner workings of web analysis -- a real nuts-and-bolts-minded conversation."

"We are especially excited to have Jim Sterne joining us at the X Change this year," said Gary Angel, CTO of Semphonic and X Change founder. "Jim has done so much for the web analytics industry over the years and his thought-leadership has really defined the sector we all work in today." X Change 2008 is co-sponsored by Semphonic and Web Analytics Demystified, and both companies have a long history of presenting at the Emetrics Summit.

"After leading a huddle last year at X Change in Napa, I was thrilled to be invited back to lead two more in San Francisco," said Judah Phillips, Director, Web Analytics, Reed Business Information. "This 'conference' is different from all the others. No PowerPoints, no canned speeches, no talking heads. Instead X Change offers an intimate opportunity for real-world practitioners to get together and have focused conversations about the real business challenges in analytics and potential solutions."

Phillips adds, "The conversational format is unique and targeted around sharing hard-earned knowledge and no-nonsense experience. At X Change, you are encouraged to actively participate, not passively receive, which means you are able to address the issues important to you and leave with knowledge directly relevant to your job."

Nearly 20 industry experts include representatives from market-leading digital measurement vendors like Coremetrics, WebTrends, Tealeaf, ForeSee Results, and SiteSpect, respected agencies including Avenue A/Razorfish and Digitas, and some of the best known consulting groups working in web analytics today. The experts will be joining web analytics practice leaders to discuss a wide range of topics critical to the digital measurement arena. The ideal participant for the X Change is anyone responsible for measuring the online channel, regardless of size of company, sector, or his or her level of experience.

"I'm very happy to be able to say that I'll be attending the X Change 2008 conference in San Francisco this August," states Aaron Gray, Director of Open Exchange Partnerships, WebTrends. "In my book it is the best web analytics conference running due to its intimate, participatory, and conversational format. If you did not attend the inaugural X Change conference last year in Napa, you really missed something special. I'm really excited for this year's X Change. It's shaping up to be even better than last year, if that's possible."

Huddles will be led by Megan Burns from Forrester Research, Bill Gassman from Gartner, John Lovett from JupiterResearch, Dennis Bradley from Charles Schwab, Marston Gould from, Linda Hetcher from Avaya, Seth Holladay from Rodale Publishing, Dylan Lewis and Jared Waxman from Intuit, Judah Phillips from Reed Business Interactive, Ron Pinsky from AIG, David Yoakum from The Gap, and more.

Details about all of the huddles and huddle leaders can be found at the conference web site:

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