February 06, 2012 06:21 ET

Industry Experts Predict A Huge Growth In Online Video In 2012

LONDON, UNITED KINGDOM--(Marketwire - Feb. 6, 2012) - The UK video advertising industry will see a major shift towards online video, according to industry experts. Daniel Ruch, the Chair of the IAB Video Council, the UK's largest industry body of senior experts in online video advertising, predicts that 2012 will see a huge growth in digital media and this will be reflected by more and more businesses investing in video production London services.

The professional has forecast upcoming trends for the New Year and warns that the sector will experience crucial changes. Ruch projects that around 500 advertisers will convert their media planning away from traditional and towards the web after realising the potential of the platform. Brands will move away from conventional TV advertising slots to turn to digital methods that are more measurable and targeted.

Furthermore, the industry specialist claims that brand marketers will embrace their own needs to understand the power that online video has to improve effective reach; and that the UK online video market will continue to grow. According to The Drum article, the UK online video advertising market will rise at a triple digit percentage rate.

With the Christmas period well and truly over, many businesses will now be starting to think about their marketing strategy for 2012. Getting your brand noticed is one of the biggest challenges for any business and there are a number of a ways of using the internet to promote your company and increase awareness.

Online video can help your business this New Year so embrace the latest forms of media in your campaign and speak to the experts at Vidify today; the dedicated company with years of experience in digital video production for all businesses.

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