SOURCE: Lyric Jeans, Inc.

Lyric Jeans, Inc.

March 22, 2010 14:12 ET

Industry Leaders Join Lyric Jeans Advisory Council

LOS ANGELES, CA--(Marketwire - March 22, 2010) -  Prominent members of the music, entertainment and apparel industries have joined the advisory council of Lyric Jeans, Inc., (PINKSHEETS: LYJN) to assist in the company's growth and strategic direction.

The influential group includes:

  • Trent Maclean is a well respected retail and apparel industry veteran. With over 25 years experience in the business, he acted as President of Liz Claiborne Canada, President of Seven for All Mankind Jeans and Paige Premium Denim.
  • Jason Flom is among the most successful music industry executives of all time. He served as Chairman and CEO of Atlantic Records, Virgin Records and Capitol Music Group where he worked with The Rolling Stones, Coldplay and Lenny Kravitz. He has discovered and launched the careers of countless artists including the Stone Temple Pilots, Matchbox 20, Katy Perry, Tori Amos and Kid Rock to name a few.
  • Rob Kenneally is a senior executive at CAA. A veteran in the TV industry, Kenneally is known for his creative programming. Prior to CAA, he was President at Rysher Entertainment where he headed up development and production for the CBS hit "Nash Bridges" and HBO's "Sex in the City." He also held a senior post at FOX where he handled creative affairs for programming including "Beverly Hills 90210," "The Simpsons," and "Married with Children."
  • Jonathan Levine is one of the most highly regarded music booking agents. He is currently a partner at Paradigm Talent Agency where he represents numerous artists including The Black Eyed Peas, Fergie, The Black Crowes, The Dead and many more.
  • Marty Josephson is a founding partner of Stonefield Josephson, an internationally recognized accounting firm specializing in key industries including apparel, retail, manufacturing/distribution and media/entertainment among others.

"In an extremely challenging economic and retail environment, Lyric was fortunate to experience tremendous growth," said Hanna Rochelle Schmieder, Founder & President of Lyric Jeans, Inc. "We are honored to have such esteemed professionals advising our company as we continue to build the Lyric brands among multiple distribution platforms," she continued.

Over the last twelve months the company expanded its premium Lyric Culture brand from specialty boutiques to department stores including Bloomingdale's and Nordstrom. Launched in 2006 as women's apparel, Lyric Culture now includes men's, toddler's and jewelry lines. The company also introduced its moderately priced diffusion brands LYRIX and Lyric Generation into the marketplace at Target and Hot Topic.

About Lyric Culture
Lyric Culture is a music-driven premium lifestyle brand involving lyrical content on denim wear,
t-shirts, cashmere and accessories. Lyric Culture allows the wearer to express themselves through the words of their favorite song -- a modern twist to wearing your heart on your sleeve. (The company has licensing deals with the largest music publishing companies in the world including Warner Chappell, EMI, Universal, Sony/ATV and Disney Music Publishing to name a few and has secured the rights to utilize lyrics made famous by The Beatles, The Rolling Stones, Janis Joplin, David Bowie, Marvin Gaye, Bob Dylan, Fleetwood Mac, and many more. Lyric Culture is currently distributed at Bloomingdale's, Nordstrom and specialty boutiques in the United States as well as in Australia, Germany, Austria, Switzerland, Canada and the United Kingdom. www.LyricCulture.com

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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