SOURCE: SharedXpertise

September 22, 2009 00:01 ET

Industry-Leading HRO, CRO, FAO B2B Company Unifies Brand as "SharedXpertise"

EDISON, NJ and LONDON--(Marketwire - September 22, 2009) - SharedXpertise announced today that it has unified HRO, CRO and FAO, respectively the best-known business-to-business media brands in HR, corporate responsibility and finance shared services, into one family. The HRO, CRO and FAO brands were previously held jointly under the Crossing Media and SharedXpertise banners. The company will no longer be using the Crossing Media name.

"For nearly a decade, SharedXpertise has been known worldwide for its best practice-sharing and industry-leading professional communities in HR, corporate responsibility and financial management," said Elliot Clark, CEO of SharedXpertise. "Today, our tens of thousands of practitioner, provider and influencer members in HRO, CRO and FAO are demanding more cross-functional content and relationships than ever. We have a simple value proposition to provide our readers, attendees and members the data, industry trends, best practices and networking opportunities to excel in their professional endeavours and to help expand knowledge, improve business practices and foster the responsible globalization of business -- all under one umbrella."

"Since 2002, the SharedXpertise media brands have been a critical and cost-effective piece of our growth strategy. The company's vehicles have an uncanny knack of reaching key decision makers when they are making decisions," said Peter Hart, CEO of Rideau Recognition Solutions.

According to Jeanne Achille, CEO of The Devon Group, a leading marketing & public relations firm, "Knowledge-based professional practices such as HR, finance and corporate responsibility are advanced by thought leaders who shape the future. SharedXpertise is that thought leader. They have the global reach and communications platforms -- the Web, magazines, conferences and communities -- that enable our clients to engage target audiences and advance business imperatives."

"As a practitioner, SharedXpertise's properties have consistently provided me with unique insights that I have been able to put into practice in my profession," said Dave Stangis, Corporate Responsibility Officer at Campbell Soup.

SharedXpertise publications 4 print titles, HRO Today, HRO Europe, FAO Today and CRO total 26 annual issues and its online titles total 48 issues. In 2008 the titles were read by an estimated 1,564,650 executives in 34 countries on five continents, its online properties drew over 1,400,000 unique visitors and over 22.6 million inquiries, and its terrestrial and online conferences drew over 3,000 executives. It manages associations with more than 400 corporate members and more than 3,000 members globally.

About SharedXpertise

Formed by the previously-merged SharedXpertise and Crossing Media, SharedXpertise is the umbrella for the leading global B2B media brands in HR, corporate responsibility and financial management, HRO, CRO and FAO. The company is headquartered in Edison, N.J. with additional offices and operations in London, Washington D.C., Brussels and Hong Kong. Content-based brands include HRO Today, HRO Europe, CRO, FAO Today magazines, HROToday.com, HROEurope.com, TheCRO.com, FAOToday.com online. Conference brands include HRO Summit, HRO World Summit Europe, RPO Summit, CRO Summit and FAO Summit. Professional communities include HRO Association (managed under contract), CRO Association and FAO Association. For more information please visit www.SharedXpertise.com.