SOURCE: Public Media Works

November 23, 2010 05:00 ET

Industry Veteran Joins Public Media Works as President and Chief Operating Officer

Greg Waring, Former Executive at Redbox to Steer the Company's 2011 Rollout

SAUSALITO, CA--(Marketwire - November 23, 2010) - Public Media Works, Inc. (OTCBB: PUBM) and its wholly-owned subsidiary, EntertainmentXpress, Inc., announced today that Greg Waring, former executive with McDonald's Corporation and Redbox Automated Retail, has taken on the role as President and Chief Operating Officer of Public Media Works. Bill Zabit, who was serving as both Chief Marketing Officer and interim President, has stepped down as President and will continue his role as CMO with the company.

"I am pleased we have been able to shape the organization to achieve the market presence and visibility necessary to attract the attention and interest of veteran industry leaders like Greg Waring. I am delighted to be handing the torch to Greg and look forward to working with him," stated Zabit.

Waring has a 15-year background in all facets of new business development, marketing, and communications, combined with an extensive relationship network and market knowledge of Canada and the U.S. As Vice President and Chief Marketing Officer at Redbox, Waring was responsible for developing the initial consumer communications, branding and promotions for Redbox. He reported directly to the CEO and was a member of the executive leadership team of Redbox.

Waring led all marketing efforts during a period of extreme growth at Redbox where it went from 100 to 4500 locations and revenues of less than $3,000,000 to $100,000,000 in 30 months. Much of the work done by Waring is still in place at Redbox today.

Prior to working for Redbox, Waring held various leadership positions at McDonald's Restaurants of Canada and McDonald's Corporation over his 11 years of employment with the company. In his last role before joining the Redbox management team, Waring was a senior director and Director of Business Development, McDonald's Global Digital Innovation Group.

"I'm thrilled to be returning to the entertainment kiosk business with a company as innovative as Public Media Works. Our solution brings with it a number of exciting and creative features and I'm truly excited to begin introducing our kiosk solution to customers," Waring commented.

On the appointment, Garrett Cecchini, vice chairman commented, "As a company co-founder, I am thrilled to be topping off our management suite with a well-respected industry veteran. Greg Waring is a highly experienced executive with proven skill sets who was instrumental in creating the industry's leading company."

EntertainmentXpress, a division of Public Media Works, provides a convenient way for consumers to buy or rent movies, games and other entertainment media through kiosks located in quick-serve food locations, grocery stores and other high-traffic, public venues.

The company's business plan also includes an out-of-home advertising model with onboard 3D screens (no glasses required) in kiosks that provide its retail partners an opportunity to share in ad revenue as well as in DVD rental and sales revenue.

About Public Media Works

Public Media Works, Inc. (OTCBB: PUBM) was founded as a forward-thinking entertainment company, created and operated by entertainment professionals, with the objective to discover, create, develop and distribute entertainment content to world audiences. The EntertainmentXpress subsidiary of Public Media Works is rolling out a network of conveniently located self-service kiosks which deliver demographically relevant digital media content to consumers. The company's core business model focuses on the high-volume rental and sale of DVD movies, video games and other media through kiosks located in quick-serve restaurants, grocery stores and other high-traffic, public venues. Features intended to differentiate EntertainmentXpress in the marketplace are expected to include a broader variety of digital product offerings over time, retail partner branded kiosks, a fully integrated solution for in-store advertising, and kiosks designed to be converted into media filling stations to a variety of digital storage devices.

This press release may contain forward-looking statements. Such forward-looking statements, particularly as related to the business plans of Public Media Works and its wholly owned subsidiary EntertainmentXpress, expectations of partnerships and strategic relationships, the rollout and deployment of DVD and video game rental kiosks and 3D LCD screens, the ability of EntertainmentXpress to enter into agreements with retail partners, to gain market share, the ability to purchase and place kiosks, the size of the market, and the ability of EntertainmentXpress to compete effectively in the marketplace, and the future opportunities of the company, are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the company's expectations and estimates. Public Media Works and EntertainmentXpress are trademarks of Public Media Works, Inc.

Contact Information

  • Public Media Works Corp Offices
    2330 Marinship Way, Suite 300
    Sausalito, CA 94965
    Company Contact: 415.729.8000
    www.publicmediaworks.com

    For Investor Relations Contact
    Jeffery Salzwedel
    Salzwedel Financial Communication
    503.722.7300