SOURCE: Adara Media

Adara Media

May 10, 2011 09:05 ET

Industry Veteran Kit Simon Joins Adara Media as Senior Vice President of Sales

MOUNTAIN VIEW, CA--(Marketwire - May 10, 2011) - Adara Media Inc., a customer lifecycle media company with a focus on customer strategy, announced today that Kit Simon has joined the company as Senior Vice President of Sales. Leveraging over 20 years of experience in online media and digital sales, Simon will play a pivotal role in communicating Adara Media's impactful customer audience platform approach of helping companies acquire, retain and monetize customers anonymously online.

"We're very excited to have Kit join our executive team," said Layton Han, CEO of Adara Media. "Her proven track record and success in the digital media space as well as her ability to build high performance sales organizations are key ingredients to growing our business."

Prior to joining Adara Media, Simon served as Vice President of Global Partner Marketing at Orbitz Worldwide and as Vice President of Midwest sales at online advertising network Blue Lithium (acquired by Yahoo!). Under Simon's leadership, Orbitz's Partner Marketing's revenue almost quadrupled. A highly experienced and energetic leader, Simon leverages her global sales and management knowledge to motivate for performance, product development and increased revenue. Recently, Simon has served as secretary of the Chicago Interactive Marketing Association.

Simon's addition to the team comes on the heels of a recent growth spurt for Adara Media, which continues to create new opportunities in digital media technology by integrating lifecycle management with cross channel media.

"My experience in digital media so far has shown me that partnerships are one of the keys to using media to increase customer relationship strength and value," says Simon. "The Adara platform is perfectly situated to achieve that goal."

About Adara Media:
Adara Media offers an innovative customer lifecycle media platform that enables top brands to monetize and nurture their loyalty program customers online and helps advertisers reach exclusive, qualified audiences. Using proprietary data, Adara Media enables advertisers to reach valuable customers, ensuring authenticity while maintaining complete anonymity. Adara Media's brand partners then gain ancillary revenue streams and the ability to deepen their relationships with loyalty consumers through targeted offers and consistent communication. Adara Media was founded in 2005 and is headquartered in Mountain View, CA. For more information, please visit

Contact Information

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