SOURCE: Loyaltyworks


July 14, 2011 10:20 ET

Industry Veteran to Drive RewardTrax Strategy

Incentive Solutions Appoints Product Development Executive

ATLANTA, GA--(Marketwire - Jul 14, 2011) - Incentive Solutions has appointed Dan Leong, a 25-year veteran of the incentive and motivation industry, as vice president of product development.

Leong will be responsible for increasing Incentive Solutions' market share through RewardTrax® -- the company's online platform for points-based reward programs. He believes that the technology has broad appeal to organizations in all sectors, and all shapes and sizes. RewardTrax offers organizations flexible award issuance capabilities and a robust administrative back-end with integrated reporting on program performance.

Leong is convinced that RewardTrax has immense growth potential. "The functionality and ease of use are highly attractive aspects of the platform for all segments in the incentive industry: merchandise suppliers, 3rd-party incentive providers and end users. Moreover, RewardTrax allows smaller organizations with tighter budgets to deliver branded, powerful incentive programs."

According to Leong, corporations have moved away from spending generously on lavish rewards and have turned their attention to rewards that are attainable and appeal to participants' personal interests and likes. RewardTrax offers program participants a catalog of millions of reward choices, essentially providing rewards that appeal to the individual tastes of every participant.

Incentive Solutions' President Mark Herbert adds, "Dan Leong is one of the most respected professionals in our industry and has a record of delivering highly successful programs. We are thrilled that he is joining our team and look forward to working with him. Our company and clients will surely benefit from Dan's expertise and strategic vision."

Leong joined Incentive Solutions from USMotivation, where he held the position of chief operating officer and grew company revenue more than 400%. In his earlier career he spent almost two decades in product development with Automated Data Processing (ADP) and served as president of Incentive Innovation. In 2007 Leong became a trustee of the IRF (Incentive Research Foundation), an incentive industry organization promoting the science, application and benefits of incentives in business.

For more information about RewardTrax visit

About Incentive Solutions
Based in Atlanta, GA, Incentive Solutions is a provider of business incentive programs, group incentive travel and prepaid card solutions. These customized solutions help clients strengthen relationships and motivate key behaviors integral to reaching organizational objectives. Companies use Incentive Solutions' array of incentive products and services for customer loyalty and acquisition, employee recognition, motivation and retention, channel sales incentives, sales force motivation and more.

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