SOURCE: Industry Weapon

Digital Signage Made Simple

October 22, 2014 10:42 ET

Industry Weapon Improves Student Experiences on Campus

Robert Morris University Implements a Digital Kiosk for Freshman Orientation

PITTSBURGH, PA--(Marketwired - October 22, 2014) - Industry Weapon, experts in simplifying and advancing the applications of digital signage, worked with Robert Morris University to reduce the communication breakdowns during orientation week by implementing an interactive kiosk on site. RMU found a way to provide information that was fun, engaging and informative.

The mission was to mitigate communication issues among faculty, staff, students and parents during orientation week. Printed handouts containing way-finding and schedule information had been easily lost and littered in the past. So RMU found an alternative that would use less paper while engaging and welcoming new students.

The solution had to be technologically advanced enough to entice potential students, but easy enough that parents could use it, comfortably. It also had to be inviting, so that prospective high school students could feel at home as soon as they entered the building.

Industry Weapon provided RMU with an interactive kiosk for a week; situating the kiosk right outside of the admissions office so new-coming students and visiting parents saw it immediately. 

Industry Weapon also designed the applications, integrations and content accessed by the kiosk users. The entire campus was digitally recreated for the interactive way-finding app, allowing users to locate a direct route to the dorms or lecture halls. Way-finding also proved to be a great tool for parents, who were looking to unload their child's dorm supplies from the car as easily as possible.

The bookstore also ran content for the week, including top-selling items for incoming freshman and the newest clothing line for the upcoming year. The new line of hoodies, displayed on the kiosk, prompted users to mention the sale at the register for a discount.

The freshman orientation schedule of events was also available in calendar form. Students were able to see when and where the tours began and ended. This allowed students to manage their time before the next event.

Groups or individuals could also use the kiosk for a more self-gratifying amenity: the Selfie App. Users could take pictures of themselves complete with goofy hats and glasses, if they wanted. They then had the option to email the pictures and/or upload them to showcase on the kiosk for everyone to see.

"College students are very connected to their online personas. Having their photos transmitted across campus via the digital signage gave students a sense of accomplishment." - John Locke, Director of Student Life, RMU

The Instagram Application has been a huge hit on the rest of RMU's digital signage, so there was no question in incorporating it onto the orientation kiosk. The kiosk's Instagram integration automatically pulled all posted pictures to their account. These pictures were then displayed on the b-roll of the signage, playing as a slideshow while the kiosk wasn't in use.

Industry Weapon's interactive kiosks allowed students and parents access to way-finding, orientation schedules, bookstore information, and more. RMU's communication efforts were streamlined and less paper was used during 2014's orientation week. The selfie app was a neat addition that allowed new students to get involved and feel accepted. The kiosk had a positive effect on both the students and the staff.

Industry Weapon (www.industryweapon.com), a digital media company, specializes in simplifying and advancing the applications of digital signage. The SaaS solution enables subscribers to design, schedule and publish multimedia content and integrated data sources to screens, kiosks, tablets and mobile devices. Industry Weapon's solution is suited for all industries and includes 24/7 free training and support along with design and creative services.

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