SOURCE: Industry Weapon

Digital Signage Made Simple

August 26, 2014 12:58 ET

Industry Weapon's Content Program Streamlines Media Creation

Automated, Dynamic Content Now Freely Provided to Digital Signage Subscribers

PITTSBURGH, PA--(Marketwired - August 26, 2014) - Industry Weapon, experts in simplifying and advancing the applications of digital signage, now provide a complementary Content Program to subscribers who lack the time to create new content for their digital screens on a day-to-day basis. The program pushes fresh media, relevant to their industry, to the signage each day.

"The reason why most digital signage deployments fail is because the content doesn't change enough. Once the signs become boring, the entire infrastructure is a lost cause. We provide our clients with a program that keeps their signage new and exciting without them having to do anything."
-David Wible, CEO, Industry Weapon

The Content Program begins on a simple dashboard platform, where users type their messages into templates designed for their specific industries. Afterward, the dashboard automates the input into aesthetically pleasing slides, complete with the users' branding and colors. These slides change appearance three times a day on an eight-day schedule, totaling in 192 different slides.

Most viewers will be primarily interested in what Industry Weapon deems "focus content." Focus content is made up of information like important announcements, company spotlights, performance metrics, and executive messaging. This content is programed to utilize the majority of the screen.

After focus content is "anchor content:" media displayed for the purpose of engaging broader audiences. Industry Weapon's anchor content consists of several elements, including: date, time, weather, social media, news feeds, and fun facts. Users choose up to eight categories per vertical.

As an added bonus, the digital media company incorporates high-quality video content onto their subscribers' signage. Slides are accompanied with a partial screen video or a motion graphic. The program changes the videos three times per day, and alternates the color and animation of the motion graphic each day for eight days.

Industry Weapon's content program guarantees diversified content so that viewers never feel that they are seeing the same messages twice. The program keeps audiences engaged with eight categories updating three times each day on an eight-day schedule.

Industry Weapon (, a digital media company, specializes in simplifying and advancing the applications of digital signage. The SaaS solution enables subscribers to design, schedule, and publish multimedia content and integrated data sources to screens, kiosks, tablets and mobile devices. Industry Weapon's solution is suited for all industries and includes 24/7 free training and support along with design and creative services.

Industry Weapon, Inc.
Pittsburgh, PA

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