SOURCE: Leverage Inc.

March 11, 2008 08:00 ET

Industry's First Advertising Matchmaking System Launches Today

Leverage Inc. Now Lets Consumers Control the Timing, Volume and Relevance of Advertisements and Promotions They Receive on

IRVINE, CA--(Marketwire - March 11, 2008) - Leverage Inc. today announced its flagship online marketing technology, 'Transparent Targeting', which for the first time allows users to personalize and control the offers and communication they receive from marketers online.

The average American is exposed to approximately 3,000 advertisements a day -- but how many of these messages do they actually respond to? On, users literally can slide a virtual "volume" meter to customize the campaigns they view, and over time create exact marketing preferences so that consumers only receive highly valuable messages that are a perfect fit for them.

How 'Transparent Targeting' Works

Upon opening a Leverage account, users can enter completely anonymous profile information related to demographics, personal interests, gift card holdings and loyalty programs. This information is anonymously aggregated, allowing marketers to deliver offers that correspond to consumers' self-reported, specified interests.

When users view these promotions, they will see exactly why they were selected to receive them via Leverage's transparent targeting key. They can adjust their profile through a sliding scale tool to encourage, avoid, or modify similar messages in the future. Users have the option to save the offers to their Leverage wallet for future use, print the offer, or click through to the merchant's website to instantly redeem the offer.

As Leverage users provide reactions to the offers and promotions they receive, they are able to minimize unwanted communications and create an environment of highly tailored offers. Leverage "learns" exactly what each consumer wants (and more importantly doesn't want) and provides targeted communication according to those preferences.

"Our new 'Transparent Targeting' system provides consumers with an entirely new shopping environment that restores balance to the consumer/retailer relationship," said Leverage co-founder and CEO Mark Edward Roberts. "Unlike traditional advertising, on the consumer is finally in control, and can opt to view great savings and offers on their terms. Meanwhile, advertisers no longer are forced to conjecture on consumer interests and rather can speak to consumers based on self-reported information."

Launched in December 2007, Leverage is a free personal web application that offers savvy consumers a virtual toolbox of ways to optimize their online retail relationship experience. In addition to the new 'Transparent Targeting' service, Leverage offers an array of features to make shopping more efficient and enjoyable. Leverage members can:

-- Buy gift cards from top retailers, restaurants, and travel providers with complimentary bankruptcy insurance

-- Conveniently track gift card balances online

-- Earn interest on gift card balances

-- Swap gift cards with other Leverage members

-- Manage loyalty and rewards programs

-- Receive targeted offers and communications from top retailers

-- Maintain complete privacy of all personally identifiable information

About Leverage Inc.

Leverage Inc. provides a free personal web application for users to manage their offers and savings, gift cards, and loyalty/rewards programs online. Leverage customers have access to a single application that allows them to purchase, track and exchange gift cards, earn interest on gift card balances, manage loyalty and reward programs, and receive highly targeted offers and savings from retailers. Furthermore, Leverage allows businesses to deliver offers and marketing messages in a non-interruptive and completely transparent way at the very moment customers are preparing to shop. Privately held and based in Irvine, California, Leverage Inc. can be found at

Contact Information

  • Media Contact: