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Industry's First Advertising Matchmaking System Launches Today
Leverage Inc. Now Lets Consumers Control the Timing, Volume and Relevance of Advertisements and Promotions They Receive on LeverageCard.com
| Source: Leverage Inc.
IRVINE, CA--(Marketwire - March 11, 2008) - Leverage Inc. today announced its flagship
online marketing technology, 'Transparent Targeting', which for the first time allows
users to personalize and control the offers and communication they receive
from marketers online.
The average American is exposed to approximately 3,000 advertisements a day
-- but how many of these messages do they actually respond to? On LeverageCard.com, users literally
can slide a virtual "volume" meter to customize the campaigns they view,
and over time create exact marketing preferences so that consumers only
receive highly valuable messages that are a perfect fit for them.
How 'Transparent Targeting' Works
Upon opening a Leverage account, users can enter completely anonymous
profile information related to demographics, personal interests, gift card
holdings and loyalty programs. This information is anonymously aggregated,
allowing marketers to deliver offers that correspond to consumers'
self-reported, specified interests.
When users view these promotions, they will see exactly why they were
selected to receive them via Leverage's transparent targeting key. They can
adjust their profile through a sliding scale tool to encourage, avoid, or
modify similar messages in the future. Users have the option to save the
offers to their Leverage wallet for future use, print the offer, or click
through to the merchant's website to instantly redeem the offer.
As Leverage users provide reactions to the offers and promotions they
receive, they are able to minimize unwanted communications and create an
environment of highly tailored offers. Leverage "learns" exactly what each
consumer wants (and more importantly doesn't want) and provides targeted
communication according to those preferences.
"Our new 'Transparent Targeting' system provides consumers with an entirely
new shopping environment that restores balance to the consumer/retailer
relationship," said Leverage co-founder and CEO Mark Edward Roberts.
"Unlike traditional advertising, on LeverageCard.com the consumer is
finally in control, and can opt to view great savings and offers on their
terms. Meanwhile, advertisers no longer are forced to conjecture on
consumer interests and rather can speak to consumers based on self-reported
information."
Launched in December 2007, Leverage is a free personal web application that
offers savvy consumers a virtual toolbox of ways to optimize their online
retail relationship experience. In addition to the new 'Transparent
Targeting' service, Leverage offers an array of features to make shopping
more efficient and enjoyable. Leverage members can:
-- Buy gift
cards from top retailers, restaurants, and travel providers with
complimentary bankruptcy insurance
-- Conveniently track gift card balances online
-- Earn
interest on gift card balances
-- Swap gift cards with other Leverage members
-- Manage
loyalty and rewards programs
-- Receive targeted offers and communications from top retailers
-- Maintain complete privacy of all personally identifiable information
About Leverage Inc.
Leverage Inc. provides a free personal web application for users to manage
their offers and savings, gift cards, and loyalty/rewards programs online.
Leverage customers have access to a single application that allows them to
purchase, track and exchange gift cards, earn interest on gift card
balances, manage loyalty and reward programs, and receive highly targeted
offers and savings from retailers. Furthermore, Leverage allows businesses
to deliver offers and marketing messages in a non-interruptive and
completely transparent way at the very moment customers are preparing to
shop. Privately held and based in Irvine, California, Leverage Inc. can be
found at LeverageCard.com.