SOURCE: IneoQuest Technologies, Inc.

IneoQuest Technologies, Inc.

April 05, 2011 09:00 ET

IneoQuest Showcases Managed and Unmanaged OTT and Mobile Video Analytics at NAB 2011

IneoQuest Demonstrates End-to-End Video Analytics and Business Intelligence for Adaptive Streaming Over CDN and Wholesale Networks

MANSFIELD, MA--(Marketwire - April 5, 2011) - IneoQuest Technologies, Inc., the global leader of intelligent video quality and service assurance solutions, today announced it will be previewing an advanced solution for end-to-end analytics of adaptive video streaming to mobile and residential devices across CDN and wholesale delivery networks. Come see a live demonstration in booth # SU2226 at NAB Show.

With the exponential growth of mobile devices such as smart-phones and tablets, and the addition of OTT video applications on new and existing residential devices such as set top boxes and games consoles, the number of content providers and content aggregators looking to find new channels to potential subscribers has increased considerably. To achieve this, the content providers are looking to CDN and wholesale network providers for video transport, while CDN and wholesale network providers are conversely looking to win new business for delivering that content.

Much of this content will be delivered using HTTP-based adaptive streaming technologies as a way to deliver multiple formats and video resolutions while adapting to varying network capability. Traditional quality assurance techniques for IPTV and cable video delivery are not designed to cater for the complexities of varying end devices and multiple adaptive streaming technologies. 

"The adoption of adaptive video streaming over CDN or wholesale networks is escalating rapidly," said Marc Todd, CEO, IneoQuest. "Content providers and aggregators have realized that they now have new channels to market for their valuable video content. They are quickly realizing that they not only need quality assurance, but also video analytics for how well the video is being delivered, how caching servers are behaving, and how different mobile and residential end-devices and applications are handling those streams."

The IneoQuest end-to-end solution for managed and unmanaged OTT video leverages the award winning IneoQuest video quality assurance solutions for IPTV and cable deployments, and builds on this using cloud-based data harvesting to produce the additional video analytics and business intelligence needed for mobile video delivery. 

Todd further stated, "IneoQuest has a solid pedigree in video quality assurance, and we soon realized that the complexity and political divisions that created 'finger-pointing' in the IPTV and cable sectors were going to be just as prevalent for the new world of managed OTT delivery of video. The outsourcing to CDN or wholesale network providers is also fuelling the need for comprehensive analytics to prove compliance to service level agreements (SLAs), especially if content providers are paying for reliable, timely delivery of their content. It will be the content provider's brand that will suffer if the end user has a poor quality of experience. IneoQuest now has the ability to cover all these analytics."

To handle the complexity of different transport technologies, stream types, and encryption in the end-to-end video workflow, IneoQuest is working closely with encoder vendors, network equipment manufacturers, and residential equipment manufacturers to build out a solid ecosystem that ensures the end-to-end video analytics are based on a strong collaborative supply chain.

IneoQuest is working with select clients and partners in the industry to road-test the new solution which will be available later in 2011.

About IneoQuest
IneoQuest, the global leader on intelligent video quality and service assurance, delivers award-winning solutions to help cable, satellite, telecommunications and broadcast providers to improve quality of service (QoS) and quality of experience (QoE), and control operational costs.

Leading video service and content providers rely on IneoQuest's pioneering methods and metrics to ensure delivery of all video services including 3D TV, Adaptive Bitrate Streaming or Video on Demand (VOD) to any fixed or mobile screen. Among other corporate and technical achievements, IneoQuest contributed to the development of the SCTE 168 2010 Recommended Practice for Monitoring and developed the patented Media Delivery Index (MDI), and patented VeriStream KPI for adaptive streaming. This innovation has driven IneoQuest to be recognized by Inc. Magazine as one of the fastest growing companies in North America for four years in a row.

Headquartered in Mansfield, Massachusetts, IneoQuest has sales operations in the North American, European, Asian and Latin American regions. More information is available at www.IneoQuest.com.

Contact Information

  • Contact:
    IneoQuest Technologies
    Kirk George
    Phone: 508-339-2497
    Email: Email Contact