SOURCE: Infiniti Research

August 20, 2007 07:00 ET

Infiniti-Research Launches TechNavio for IT Market Insight

Comprehensive Web-Based Intelligence Tool Allows Sales and Marketing Teams to Gain Unrivalled Coverage and Understanding of the Global IT Landscape

CHICAGO, IL--(Marketwire - August 20, 2007) - Infiniti Research, a global leader in custom corporate research, today announced the launch of TechNavio, a comprehensive solution that addresses the spectrum of intelligence needs of IT industry Sales and Strategic Planning teams.

TechNavio is a powerful web-based repository of market insight, developed by Infiniti Research specifically for the IT industry. TechNavio brings technology sales and marketing planners a pinpoint source of market size, competitor, vendor and customer data from around the world, across all technology areas and major industry groups. It enables sales and marketing teams to gain unrivalled coverage and understanding of the global IT landscape.

Drawing on years of experience conducting detailed market studies for both multinational and innovative start-up technology companies, Infiniti has ensured that all TechNavio information has been thoroughly researched and validated by company analysts, whilst being referenced against published opinion by leading IT research firms and commentators.

TechNavio Highlights:

--  Worldwide market-size data categorized into 50 countries and regions,
    over 120 technology areas and 16 major industry groups; in all, over 15,000
    data points.
    
--  Intelligence on 500 of the largest IT spenders worldwide. This
    includes their ICT spend break-up, their IT deployments in last five years,
    and most importantly, key company-specific drivers and initiatives that may
    lead to IT sales opportunities.
    
--  Coverage of nearly 200 hot-spots for 20 major industry groups,
    supported by over 2000 examples of deployments and market activity,
    representing the most promising and enduring opportunities for IT vendors.
    
--  Query tools that allow granular mapping of competitors in each
    business area. TechNavio also offers competitive intelligence focused on
    dimensions like new product introductions, deployments, partnerships and
    strategic actions.
    

"IT practitioners are forced to spend endless hours researching prospects, while also needing to keep track of competitors and market developments," said Rahul Agarwal, co-founder of Infiniti Research and head of business development for TechNavio. "While on one level there is an overload of information, users are left with a shortage of intelligence that is really useful in a given context. TechNavio presents them with an integrated next-generation platform that delivers aggregation, analysis and accessibility of data through a single interface. IT sales and marketing teams benefit from having powerful ammunition in the form of information that is timely, relevant and actionable for their sales pitches and strategic decisions."

For more information about TechNavio from Infiniti Research, please visit: www.technavio.com.

About Infiniti Research

London-based Infiniti Research is a full service business intelligence and market research firm. Infiniti produces custom research to enable businesses to take strategic and tactical decisions. The company's approach is built on fact-based information and insights drawn from the leaders, doers and influencers of the corporate world. Infiniti applies this experience to help clients gain actionable intelligence about their customers, competitors and markets. Infiniti clients range from Fortune 1000 companies to innovative start-ups. Research coverage is global and prices are a fraction of traditional market research costs, thus providing clients excellent value for their research dollar. Please visit www.infiniti-research.com.

Contact Information

  • For more information, contact:
    Linda Capcara
    LVA Communications
    (480) 229-7090
    Email Contact