SOURCE: Infinity Augmented Reality

November 18, 2013 07:39 ET

Infinity Augmented Reality, Inc. Joining Forces With Renowned William Hill Company

Infinity Augmented Reality Teams Up With Most Prestigious Gaming Company in the United Kingdom

NEW YORK, NY--(Marketwired - Nov 18, 2013) - Infinity Augmented Reality, Inc. ("Infinity Augmented Reality" or "Infinity AR") (OTCQB: ALSO), the first augmented reality software platform to connect universally with digital eyewear, smartphones, tablets, smart TVs and connected cars, announced today an agreement to make Infinity AR the first augmented reality technology provider for William Hill, one of Europe's largest online gaming companies.

William Hill has over 2,390 betting shops representing 26% of the online gaming market in England. The company has contracted Infinity AR a pioneer in augmented reality technology who has displayed remarkable proficiency, creativity, and innovation in providing sensory enhanced, immersive, and mobile platforms which will challenge the boundaries of online gaming. With the synthesis of digital eyewear and Infinity AR's technology and their development of 360 degree camera augmented technology, Infinity AR will bring the dynamism and exhilaration of playing in a live opulent casino to wherever the user happens to be, surrounding and enveloping them in the thrilling environment of their choice. A potential growth in revenue is vast, as the customer base becomes voluminous and passionate in this collaboration.

"Infinity AR will provide a real world environment for the online gaming user that he could never have imagined before," says Infinity AR CEO Enon Landenberg. "The innovations of augmented reality technology have evolved from visionary to reality and our implementation platforms are perfect for this medium. Our affiliation with an eminent and prestigious gaming company such as William Hill promises to be a very fruitful enterprise."

According to Research and Markets, the global online gaming industry is one of the biggest and most rapidly expanding markets. With a global net worth of over $30 billion, European online gaming business operators recorded almost a 45% increase in total online gaming yield. An increase in this revenue is expected with the convenience brought about through augmented reality technology.

About Augmented Reality
Augmented reality is a medium in which real sensory inputs are enhanced, or augmented, with relevant digital information from the Internet. Using specially equipped eyewear, virtual images, video, and sound are superimposed for the user over what is actually seen and heard, heightening the real-life experience with additional information that is pertinent, informative, practical and entertaining. The individual user may also be fully immersed in a virtual world, temporarily blocking out real surroundings. With augmented reality, sensory inputs are no longer limited to what is within eyeshot or earshot, but may incorporate, in real-time, all that the network has to offer.

Augmented reality requires an interface, such as digitally-enhanced eyewear, that can instantaneously overlay virtual images and video on top of what is actually experienced. Companies like Google and Lumus are in the process of developing augmented reality glasses that will change the way users see and interact with the world. Infinity AR will utilize its augmented reality applications through these glasses and through other mobile devices including smart phones. As the individual changes his or her visual perspective the sights that are overlaid change accordingly. The eyewear incorporates audio speakers that add virtual sounds to the experience, as well as microphones that capture and interpret the user's spoken commands through speech recognition technology in order to summon desired information and actions. Further information on the Company is available at its website,

Safe Harbor Forward-Looking Statements
Some statements in this release may be "forward-looking statements" for the purposes of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by words such as "believe," "expect," "anticipate," "plan," "potential," "continue" or similar expressions. Such forward-looking statements include risks and uncertainties, and there are important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors, risks and uncertainties are discussed in our public filings with the Securities and Exchange Commission. Readers are urged to carefully review and consider the various disclosures made by us in our reports filed with the Securities and Exchange Commission, which attempt to advise interested parties of the risks and factors that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected. We undertake no obligation to update these forward looking statements.

Contact Information

  • Contact:

    InfinityAugmented Reality, Inc.
    Enon Landenberg
    President and Chief Executive Officer
    (212) 201-4070
    Email Contact