NEW YORK, NY--(Marketwired - Apr 9, 2013) - Infinity Augmented Reality, Inc. ("Infinity Augmented Reality" or "Infinity AR") (OTCQB: ALSO) -- Infinity AR, a company focused on the development of high tech software and hardware applications for augmented reality platforms including augmented eyewear being developed by Google, Apple and others, announced today that they are in development of a new and "next generation" way to experience online gambling.
The Company believes that new augmented reality (AR) eyewear, in combination with Infinity AR technology will offer an online gambling experience that was not possible to experience before. In combination with 360º camera technology, players will enjoy the gambling experience as if they were in the room with the dealer and fellow players. This new format for playing will take the stagnant style of online gaming transforming it to dynamically experiencing the game. Online gambling and entertainment software and hardware applications present a major opportunity for Infinity AR.
Online gambling is coming back to the US bigger than ever. A wave of enthusiasm and support is getting individual states to legalize this form of entertainment. The state of Delaware legalized online gambling last summer and has been entertaining bids from companies that will run the service that oversees online gambling. Recently the governors of New Jersey and Nevada signed laws to legalize online gambling in their states, and in California, state Sen. Roderick Wright, D-Inglewood, has introduced a bill that would legalize all online gambling in the state.
Avrohom Oratz, Chief Executive Officer at Infinity AR, commented, "Casinos have spent billions of dollars building fascinating structures to entice and lure gamblers and their families to their destination. The Venetian, Bellagio, and Wynn are among the most premier gambling destinations in the world offering the ultimate gambling experiences. Online casino's lacking bricks and mortar need to have that wow factor and make it an enjoyable experience destination. The applications of yesterday won't hack it. The economics of this industry have us very excited and we want to be a significant vendor to gamers and gaming companies."
About Augmented Reality
Augmented reality is a medium in which real sensory inputs are enhanced, or augmented, with relevant digital information from the Internet. Using specially equipped eyewear, virtual images, video, and sound are superimposed for the user over what is actually seen and heard, heightening the real-life experience with additional information that is pertinent, informative, practical, and/or entertaining. The individual user may also be fully immersed in a virtual world, temporarily blocking out real surroundings. With augmented reality, sensory inputs are no longer limited to what is within eyeshot or earshot, but may incorporate, in real-time, all that the network has to offer.
Augmented reality requires an interface, such as digitally-enhanced eyewear, that can instantaneously overlay virtual images and video on top of what is actually experienced. Companies like Google and Lumus are in the process of developing augmented reality glasses that will change the way users see and interact with the world. Infinity AR will utilize its augmented reality applications through these glasses and/or through other mobile devices such as smart phones. As the individual turns his or her head in various directions and looks at different people or objects through the eyewear, the sights that are overlaid change accordingly. The eyewear incorporates speakers that add virtual sounds to the overall experience, as well as microphones that capture and interpret the user's spoken commands through speech recognition technology in order to summon desired information and actions. Further information on the Company is available at its website. www.infinityar.com
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