NEW YORK, NY--(Marketwired - May 8, 2013) - Infinity Augmented Reality, Inc. ("Infinity Augmented Reality" or "Infinity AR") (OTCQB: ALSO) -- Infinity AR, is a company that is focused on the development of high tech software and hardware applications for augmented reality platforms including augmented eyewear being developed by Google, Apple and others. Avrohom Oratz, Chief Executive Officer at Infinity AR, comments on the wildly enthusiastic rave to wearing Google Glass by blogger, technology evangelist and author Robert Scoble, who stated after his experience with the Google Glass, "I'll never live a day of my life from now on without it... It's that significant... It has changed my life."
"If this is how Robert Scoble feels using the basic applications of Google Glass, imagine how much more amazed he will be with Infinity AR's platform," says Avrohom Oratz. "This is only the tip of the iceberg toward transporting the wearer right into the experience. With Infinity AR's 360 and online gaming platform, you'll feel like you're actually sitting in an arena or a casino and interacting with the people there."
Augmented Eyewear such as Google Glass has the potential to disrupt technology as Scoble blogs after his two weeks of wearing Google Glass: "This is the most interesting new product since the iPhone and I don't say that lightly."
Google Glass functions through voice commands that Scoble says "works with nearly everyone and in every situation." In other words, it's quite accurate. He continues, "Any necessary additional information is brought right before my eyes." There's also a track pad on the right arm of the glass that is touch-sensitive allowing you to move through selections and tap to get what you want on the go -- time of day, weather, even a GPS. An Internet connection via your phone, Bluetooth or Wi-Fi powers the system.
The camera included allows you to capture moments -- literally. Unlike the time it takes to get your smartphone out of your pocket, open it, find the camera app, wait for it to load, and then take a photo, as Scoble adds, Google Glass lets you take a picture in less than one second -- every time, hands-free.
Infinity AR is developing technology for the next leap of Augmented Eyewear -- the real world and the web working together to take online gambling and entertainment to where before only imagination could go. Infinity AR is excited to be a pioneer in the development of high-tech software and hardware for the new Augmented Eyewear such as Google Glass.
About Augmented Reality
Augmented reality is a medium in which real sensory inputs are enhanced, or augmented, with relevant digital information from the Internet. Using specially equipped eyewear, virtual images, video, and sound are superimposed for the user over what is actually seen and heard, heightening the real-life experience with additional information that is pertinent, informative, practical, and/or entertaining. The individual user may also be fully immersed in a virtual world, temporarily blocking out real surroundings. With augmented reality, sensory inputs are no longer limited to what is within eyeshot or earshot, but may incorporate, in real-time, all that the network has to offer.
Augmented reality requires an interface, such as digitally-enhanced eyewear, that can instantaneously overlay virtual images and video on top of what is actually experienced. Companies like Google and Lumus are in the process of developing augmented reality glasses that will change the way users see and interact with the world. Infinity AR will utilize its augmented reality applications through these glasses and/or through other mobile devices such as smart phones. As the individual turns his or her head in various directions and looks at different people or objects through the eyewear, the sights that are overlaid change accordingly. The eyewear incorporates speakers that add virtual sounds to the overall experience, as well as microphones that capture and interpret the user's spoken commands through speech recognition technology in order to summon desired information and actions. Further information on the Company is available at its website.www.infinityar.com.
Safe Harbor Forward-Looking Statements
Some statements in this release may be "forward-looking statements" for the purposes of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by words such as "believe," "expect," "anticipate," "plan," "potential," "continue" or similar expressions. Such forward-looking statements include risks and uncertainties, and there are important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors, risks and uncertainties are discussed in our public filings with the Securities and Exchange Commission. Readers are urged to carefully review and consider the various disclosures made by us in our reports filed with the Securities and Exchange Commission, which attempt to advise interested parties of the risks and factors that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected. We undertake no obligation to update these forward looking statements.