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October 09, 2017 11:00 ET

Influenster 2017 Reviewers' Choice Awards: Best In Beauty Winners Have Been Revealed

NEW YORK, NY--(Marketwired - October 09, 2017) - Influenster, the product discovery and reviews platform, announced the winners of the Influenster 2017 Reviewers' Choice Awards: Best In Beauty today. The 70 winners were selected based on the analysis of over thirteen million organic reviews, ratings, photos, questions and answers left by members over the past twelve months. With no editors or experts to select the winners, this awards program is solely by the people, for the people, in determining the best in beauty.

"Since Influenster is a data-driven insights platform with over one million reviews generated each month, our focus on organic review activity to reveal the winners is a celebration of the power of online peer-to-peer recommendations in shaping the beauty industry," said Elizabeth Scherle, Co-Founder and President of Influenster.

Due to the surge of indie and natural beauty brands launched in the market over the past year, new award categories were created to recognize this fast-growing area of beauty. On Influenster, indie beauty experienced a 269% content growth that far outpaced that of luxury, drugstore and natural beauty. Complexion multitaskers (such as tinted moisturizers, BB creams and CC creams) showed the lowest growth in the category of face makeup, while highlighters and contouring kits both grew over 300% in terms of user-generated content. Best K-Beauty Skincare Product was also included in the mix as Korean beauty has transformed from fad to fixture in the US over the past year. Also, Best Men's Grooming Brand is a new addition to be inclusive of the $50BN male grooming industry.

Here are the winners of the Influenster 2017 Reviewers' Choice Awards: Best in Beauty:

Best Makeup Brush wet n wild Crease Brush
Best Makeup Sponge Real Techniques Miracle Complexion Sponge
Best Luxury Liquid Eyeliner Kat Von D Tattoo Liner
Best Drugstore Gel Eyeliner Maybelline Eyestudio® Lasting Drama® Gel Eyeliner
Best Indie Gel Eyeliner ColourPop Swerve Crème Gel Eyeliner Pencil
Best Luxury Face Primer Benefit Cosmetics The POREfessional Face Primer
Best Drugstore Face Primer e.l.f. Cosmetics Mineral Infused Face Primer
Best Luxury Foundation For Oily Skin Estée Lauder Double Wear Stay-In-Place Foundation
Best Luxury No-Makeup Foundation Too Faced Born This Way Foundation
Best Drugstore Foundation For Oily Skin Maybelline Fit Me® Matte + Poreless Foundation
Best Drugstore No-Makeup Foundation L'Oréal Paris Infallible Pro-Matte Foundation
Best Luxury Mascara Too Faced Better Than Sex Mascara
Best Drugstore Mascara COVERGIRL LashBlast Volume Mascara
Best Luxury Eyeshadow Palette Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette
Best Drugstore Eyeshadow Palette COVERGIRL TruNaked Eyeshadow Palettes
Best Indie Eyeshadow Palette Morphe Brushes 35OM - 35 Color Matte Nature Glow Eyeshadow Palette
Best Luxury Matte Lipstick SEPHORA COLLECTION Cream Lip Stain
Longest-Lasting Luxury Lipstick Kat Von D Everlasting Liquid Lipstick
Best Drugstore Matte Lipstick Milani Amore Matte Lip Crème
Longest-Lasting Drugstore Lipstick NYX Soft Matte Lip Cream
Best Indie Matte Lipstick Jeffree Star Velour Liquid Lipstick
Longest-Lasting Indie Lipstick BITE Beauty Amuse Bouche Lipstick Collection
Best Color Corrector Urban Decay Naked Skin Color Correcting Fluid
Best Luxury Contouring Kit Anastasia Beverly Hills The Original Contour Kit
Best Drugstore Contouring Kit wet n wild MegaGlo™ Contouring Palette
Best Luxury Concealer tarte Shape Tape Contour Concealer
Best Drugstore Concealer Maybelline Instant Age Rewind® Eraser Dark Circles Treatment Concealer
Best Indie Concealer ColourPop No Filter Concealer
Best Luxury Brow Product Anastasia Beverly Hills DIPBROW® Pomade
Best Drugstore Brow Product NYX Micro Brow Pencil
Best Indie Brow Product ColourPop Precision Brow Pencil
Best Luxury Highlighting Product BECCA Shimmering Skin Perfector® Pressed Highlighter
Best Drugstore Highlighting Product wet n wild MegaGlo™ Highlighting Powder
Best Indie Highlighting Product Jeffree Star Skin Frost
Best Luxury Bronzer Benefit Cosmetics Hoola Matte Bronzer
Best Drugstore Bronzer Physicians Formula Butter Bronzer Murumuru Butter Bronzer
Best Luxury Lip Balm Fresh® Sugar Tinted Lip Treatment Sunscreen SPF 15
Best Drugstore Lip Balm Burt's Bees® Beeswax Lip Balm
Best Luxury Face Moisturizer Origins GinZing™ Energy-Boosting Gel Moisturizer
Best Drugstore Face Moisturizer Olay Complete Lotion All Day Moisturizer with SPF 15 for Normal Skin
Best Acne Treatment SheaMoisture African Black Soap Clear & Balance Problem Skin Facial System
Best Face Cleanser Bioré Deep Pore Charcoal Cleanser
Best Hair Mask It's a 10 Miracle Hair Mask
Best Luxury Anti Aging Face Product dr. brandt® microdermabrasion age defying exfoliator
Best Drugstore Anti Aging Face Product L'Oréal Paris RevitaLift Anti-Wrinkle + Firming Day Cream SPF 18
Best Luxury Face Mask GLAMGLOW SUPERMUD® Clearing Treatment
Best Drugstore Face Mask L'Oréal Paris Detox & Brighten Pure-Clay Mask
Best Indie Face Mask LUSH Mask of Magnaminty
Best Luxury Makeup Remover Clinique Take The Day Off™ Cleansing Balm
Best Drugstore Makeup Remover Neutrogena® Makeup Remover Cleansing Towelettes
Best Deodorant Dove® Advanced Care Nourished Beauty Antiperspirant
Best Facial Peel SheaMoisture Superfruit Multi-Vitamin Renewal Peel Pads
Best Facial SPF tarte tarteguard 30 sunscreen lotion Broad Spectrum SPF 30
Best Eye Cream Bobbi Brown Hydrating Eye Cream
Best At-Home Hair Color Revlon ColorSilk Beautiful Color™
Best Dry Shampoo Batiste™ Dry Shampoo
Best Luxury Shampoo Moroccanoil Hydrating Shampoo
Best Drugstore Shampoo TRESemmé Moisture Rich Shampoo
Best Luxury Conditioner DevaCurl One Condition™ Original Daily Cream Conditioner
Best Drugstore Conditioner Pantene Pro-V Daily Moisture Renewal Conditioner
Best Indie Makeup Brand ColourPop
Best Natural Makeup Brand Josie Maran
Best Indie Haircare Brand amika
Best Natural Haircare Brand OGX®
Best Indie Skincare Brand Sunday Riley
Best Natural Skincare Brand LUSH
Best Men's Grooming Brand Gillette
Best K-Beauty Skincare Product LANEIGE Water Sleeping Mask
Best New Drugstore Product of 2017 eos® evolution of smooth® Visibly Soft Honey Apple Lip Balm Sphere
Best New Luxury Product of 2017 stila Magnificent Metals Glitter & Glow Liquid Eye Shadow

About Influenster
Influenster is a product discovery and reviews platform that enables consumers to find new products and get advice to make informed purchases. Members use Influenster to explore the latest products, gain fresh insight, pick up new tips, and share their opinions with others. We help our members compare products and guide them on how products can be integrated into their lives. We inspire a love for products and encourage discovery, conversations and reviews.

The Influenster community of four million+ members is still rapidly growing. These product mavens with a heavy social media presence use their influence to spread the word about the products they know. Ever since the launch of Influenster's reviews platform, over 19 million reviews have been created on more than two million products, with an additional one million reviews generated each month.

Headquartered in New York City, Influenster was founded by Elizabeth Scherle and Aydin Acar in 2010. For more information or to become a member, visit:

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