SOURCE: Influenster

October 18, 2012 11:09 ET

Influenster Launches Next-Generation Marketing Research Platform That Puts Brands at the Center of a Highly Engaged & Influential Community of Trendsetters

Influenster Gives Brands Requisite Qualitative and Quantitative Data, but Also Drives and Records Millions of Authentic, User-Generated Social Media Interactions

NEW YORK, NY--(Marketwire - Oct 18, 2012) - Influenster (www.influenster.com), today announced the introduction of its next-generation marketing research platform, which offers brands a one-of-a-kind opportunity to access a highly engaged and influential community of trendsetters. Specifically, Influenster is a free-to-join community of trendsetters who live to give opinions of products and experiences. Influenster creates tangible links between brands and members of its community to reward participation and influence future products.

Together, Elizabeth Scherle and Aydin Acar, Influenster's co-founders, are turning the traditional market research industry on its head by introducing gamification elements to fundamental market research methodologies. The result is a community of engaged, social media savvy consumers who can earn specific badges as experts and active participants in defined categories and verticals, such as Wellness, Fashionista, Decorator and Beauty Queen, among many others. The badges are designed to reward influencer and interactions, while also eliciting rich consumer data and authentic social interaction that's of value to a brand. To date, Influenster has driven millions of these social interactions for brands and products such as Always, Tampax, and Gillette Venus (P&G), Palmolive and Softsoap (Colgate), Sally Hansen and NYC New York Color (Coty).

"Many brands have come to realize the power of reaching engaged, influential consumers who are eager to talk about their products and brands via social media. However, most brands are still trying to figure out the best and most effective means to reach and engage these consumers on a consistent basis," said Elizabeth Scherle, co-founder, Influenster. "With that in mind, we created Influenster. By tapping into our platform, brands and marketers can directly connect and engage with influential and social media savvy target consumers eager to try out new products and talk authentically about their experiences via their social networks."

Aydin Acar, Influenster's co-founder and VP of Insights and Strategy, added, "By integrating badges and gamification elements into the platform, our members are self-identifying their interests and passions, and they can connect and interact with the brands and products that are most relevant to them. There's no more guesswork. As a result, brands are eager to connect, in new and compelling ways, with those circles of consumer influence through our platform."

Because brands live and die by consumer opinion, whether launching a new product or breathing life into an old one, Influenster is perfectly positioned to give brands unparalleled insight into what's being said and who's saying it. With Influenster, brands gain knowledge that gives them direction and authentic social engagement, not just raw data.

About Influenster:
Founded in 2010, Influenster is a meeting place for lifestyle, beauty and culture junkies to share their unique opinions of products and experiences. Members of Influenster get exclusive access to deals, promotions, and swag from the world's top brands, which thrive off the input -- the good, the bad, and the ugly -- because they need and want to know what you think in order to improve the products we use. Headquartered in New York City, Influenster was founded by Elizabeth Scherle and Aydin Acar. For more information or to become and Influenster visit: www.influenster.com

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