NEW YORK, NY--(Marketwired - December 01, 2016) - Influenster, the leading product discovery and reviews platform, announced that it has appointed Dr. Huseyin Mutlu as chief technology officer (CTO) effective December 1. Returning back to this role after serving as chief data scientist (CDS) of the company, Mutlu will lead the technology team to add new features to Influenster's web and mobile applications and provide a better user experience through data-driven solutions.
As the CDS of Influenster, Mutlu led projects that were aimed at making meaningful conclusions and member utilities with the use of Influenster's vast database of authentic content. He ensured that members were delivered highly-customized, quality user-generated content for the best user experience on the platform. Mutlu was also the company's first CTO who worked on getting the platform running from the ground-up.
Before Influenster, Mutlu worked on his PhD research at Boston University focused on machine learning algorithms. He also holds an MSc in Electrical and Computer Engineering from Northeastern University.
"Influenster has grown from one product trial program back in 2010 to a full-fledged product discovery platform today that works with dozens of Fortune 500 brands on thousands of activations thanks to Mutlu," said Aydin Acar, co-founder and CEO at Influenster. "He has been with Influenster since day one and is an instrumental force behind every single milestone at our company. With Mutlu back at the helm of technology leadership at Influenster, we're ready to progress into the next phase of growth and innovation."
"I look forward to leading the company's technology team as it keeps revolutionizing the way consumers discover new products and how brands engage with their consumers online and offline," said Mutlu. "Following several years as the CDS of Influenster, I am particularly excited to take a more data-driven approach carrying the company's solutions to the next level as we navigate the future of product discovery and influencer marketing."
Influenster is a product discovery platform and reviews site that enables consumers to find new products and get advice to make informed purchases. Members use Influenster to explore the latest products, gain fresh insight, pick up new tips, and share their opinions with others. We help our members compare products and guide them on how products can be integrated into their lives. We inspire a love for products and encourage discovery, conversations and reviews.
The Influenster community of 2.5 million+ members is still rapidly growing. These product mavens with a heavy social media presence use their influence to spread the word about the products they know. Ever since the launch of Influenster.com 3 years ago, over 11 million reviews have been created on more than 1.7 million products.
Headquartered in New York City, Influenster was founded by Elizabeth Scherle and Aydin Acar in 2010. For more information or to become an Influenster visit: www.influenster.com.
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