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November 10, 2016 12:44 ET

Influenster Reveals The Winners Of The 2nd Annual Reviewers' Choice Awards: Best In Beauty

NEW YORK, NY--(Marketwired - November 10, 2016) - Influenster, the product discovery and reviews platform, announced the winners of The 2nd Annual Influenster Reviewers' Choice Awards: Best in Beauty today. The winning beauty products were determined based on over 200K votes locked in by more than 84K voters. These top drugstore and luxury products of 2016 range from trendy cult favorites to timeless classics that have stood the test of time.

With over 10 million unbiased reviews generated by product junkies on Influenster, including more than 5 million authentic beauty reviews, this awards program was created to showcase Influenster's focus on user-generated content and community involvement. As a people's choice-style awards, this beauty election celebrates the best products in the industry. Unlike many other awards programs where the winners are determined by editors and experts, this Reviewers' Choice Awards is decided by the people, for the people.

Six nominees were chosen per award title based on member activity and brand stature on Aspects of each of these including: the quality, quantity, and recency of reviews for each product, product ratings, commonly-used phrases, questions asked and answers given about each product, shares, and product lists created that include each product -- were assessed and aggregated to select the nominees. Members and non-members were then invited to participate in a vote that took place from October 10 - 23, 2016 to select winners from the nominee pool.

Here are the winners of The 2nd Annual Influenster Reviewers' Choice Awards: Best in Beauty:

  • Beauty
  1. Best Luxury Eyeshadow Palette
    Urban Decay Naked Palette
  2. Best Drugstore Eyeshadow Palette
    Maybelline Expert Wear Eyeshadow Palette - The Nudes
  3. Best Luxury Mascara
    Too Faced Better Than Sex Mascara
  4. Best Drugstore Mascara
    COVERGIRL LashBlast Volume Mascara
  5. Best Luxury Waterproof Mascara
    Too Faced Better Than Sex Waterproof Mascara
  6. Best Drugstore Waterproof Mascara
    Maybelline Volum' Express The Mega Plush Waterproof Mascara
  7. Best Luxury Liquid/Gel Eyeliner
    Kat Von D Tattoo Liner
  8. Best Drugstore Liquid/Gel Eyeliner
    Maybelline Lasting Drama by Eyestudio Gel Eyeliner
  9. Best Luxury Pencil Eyeliner
    Marc Jacobs Beauty Highliner Gel Eye Crayon
  10. Best Drugstore Pencil Eyeliner
    NYX Cosmetics Jumbo Eye Pencil
  11. Best Luxury Concealer
    Urban Decay Naked Skin Weightless Complete Coverage Concealer
  12. Best Drugstore Concealer
    Maybelline New York Instant Age Rewind Eraser Dark Circles Treatment Concealer
  13. Best Luxury Bronzer
    Too Faced Chocolate Soleil Bronzing Powder
  14. Best Drugstore Bronzer
    Physicians Formula Butter Bronzer Murumuru Butter Bronzer
  15. Best Luxury Highlighter
    Anastasia Beverly Hills Glow Kits
  16. Best Drugstore Highlighter
    ColourPop Highlighter
  17. Best Luxury Primer
    Smashbox Photo Finish Foundation Primer
  18. Best Drugstore Primer
    Maybelline Baby Skin Pore Eraser Primer
  19. Best Luxury Matte Lipstick
    Too Faced Melted Matte Liquified Long Wear Matte Lipstick
  20. Best Drugstore Matte Lipstick
    Milani Amore Matte Lip Creme
  21. Best Luxury Liquid Lipstick
    Kat Von D Everlasting Liquid Lipstick
  22. Best Drugstore Liquid Lipstick
    ColourPop Ultra Satin Lips
  23. Best Luxury Lip Gloss
    MAC Cosmetics Lipglass
  24. Best Drugstore Lip Gloss
    NYX Intense Butter Gloss
  25. Best Foundation Brush
    Real Techniques Expert Face Brush
  26. Best Luxury Powder Foundation
    Laura Mercier Mineral Powder
  27. Best Drugstore Powder Foundation
    L'Oréal True Match Super-Blendable Makeup
  28. Best Luxury Liquid Foundation
    Kat Von D Lock-It Tattoo Foundation
  29. Best Drugstore Liquid Foundation
    Maybelline Fit Me® Foundation
  30. Best Luxury Matte Foundation
    MAKE UP FOR EVER Mat Velvet + Mattifying Foundation
  31. Best Drugstore Matte Foundation
    L'Oréal Infallible Pro-Matte Foundation
  32. Best Foundation for Oily Skin
    Estée Lauder Fresh Air Makeup Base
  33. Best Luxury Foundation Stick
    Hourglass Vanish Seamless Finish Foundation Stick
  34. Best Drugstore Foundation Stick
    Maybelline Fit Me! Stick Foundation
  35. Best Luxury Setting Powder
    Laura Mercier Loose Setting Powder
  36. Best Drugstore Setting Powder
    Coty Airspun Translucent Extra Coverage Loose Face Powder
  37. Best Luxury Tinted Moisturizer/BB Cream
    NARS Pure Radiant Tinted Moisturizer Broad Spectrum SPF30
  38. Best Drugstore Tinted Moisturizer/BB Cream
    COVERGIRL Smoothers BB Cream
  39. Best Color Corrector
    Urban Decay Naked Skin Color Correcting
  40. Best Luxury Brow Gel/Powder
    Benefit Cosmetics Gimme Brow Volumizing Fiber Gel
  41. Best Drugstore Brow Gel/Powder
    e.l.f. Eyebrow Kit
  42. Best Luxury Brow Pencil
    Anastasia Beverly Hills Brow Wiz
  43. Best Drugstore Brow Pencil
    NYX Cosmetics Micro Brow Pencil
  44. Best Luxury Contouring Kit
    Kat Von D Shade + Light Contour Palette
  45. Best Drugstore Contouring Kit
    wet n wild MegaGlo Contouring Palette
  46. Best Luxury Blush
    NARS Blush
  47. Best Drugstore Blush
    Milani Baked Powder Blush
  48. Best False Lashes
    Ardell Natural Multipack Demi Wispies
  49. Best Makeup Collaboration
    Becca x Jaclyn Hill Champagne Collection


  50. Best Luxury Setting Spray
    Urban Decay All Nighter Makeup Setting Spray
  51. Best Drugstore Setting Spray
    NYX Cosmetics Make Up Setting Spray Matte Finish
  52. Best Luxury Facial Moisturizer
    Clinique Moisture Surge™ Extended Thirst Relief
  53. Best Drugstore Facial Moisturizer
    Pond's Bio-Hydratante Light Hydrating Cream
  54. Best Luxury Facial Cleanser
    Clinique Take the Day Off Cleansing Balm
  55. Best Drugstore Facial Cleanser
    Bioré Deep Pore Charcoal Cleanser
  56. Best Luxury Acne Treatment
    Murad Acne Spot Treatment
  57. Best Drugstore Acne Treatment
    Clean & Clear Advantage Acne Spot Treatment
  58. Best Makeup Remover
    Simple Eye Make-Up Remover Pads
  59. Best Luxury Skin Serum
    Ole Henriksen Truth Serum
  60. Best Drugstore Skin Serum
    Olay Age Defying Instant Hydration Serum
  61. Best Luxury Essence/Toner
    Origins Zero Oil Pore Purifying Toner with Saw Palmetto & Mint
  62. Best Drugstore Essence/Toner
    Clean & Clear Deep Cleaning Astringent
  63. Best Luxury Eye Cream
    Clinique Even Better Eyes Dark Circle Corrector
  64. Best Drugstore Eye Cream
    Garnier SkinActive Clearly Brighter Anti-Puff Eye Roller
  65. Best Luxury Anti-Aging Product
    Peter Thomas Roth Un-Wrinkle Peel Pads
  66. Best Drugstore Anti-Aging Product
    Olay Regenerist Micro-Sculpting Cream
  67. Best Luxury Facial Mask
  68. Best Drugstore Facial Mask
    L'Oréal Paris Detox & Brighten Pure-Clay Mask
  69. Best Body Wash
    Dove Deep Moisture Body Wash
  70. Best Body Moisturizer
    Aveeno Daily Moisturising Lotion with Oatmeal
  71. Best Luxury Self-Tanner
    St. Tropez Self Tan Bronzing Mousse
  72. Best Drugstore Self-Tanner
    Jergens Natural Glow + Firming Daily Moisturizer
  73. Best Facial Sunscreen
    tarte Tarteguard 30 Sunscreen Lotion Broad Spectrum SPF 30
  74. Best Sunscreen for the Body
    Hawaiian Tropic Silk Hydration Sunscreen Lotion
  75. Best Cellulite Treatment
    NIVEA Skin Firming Gel-Cream with Q10 Enriched Formula


  76. Best Dry Shampoo
    Batiste Dry Shampoo
  77. Best Luxury Shampoo
    Moroccanoil Hydrating Shampoo
  78. Best Drugstore Shampoo
    TRESemmé Moisture Rich Shampoo
  79. Best Sulfate-Free Shampoo
    OGX Nourishing Coconut Oil Shampoo
  80. Best Luxury Conditioner
    Lush American Cream Conditioner
  81. Best Drugstore Conditioner
    OGX Nourishing Coconut Milk Conditioner
  82. Best Hair Treatment/Mask
    SheaMoisture Raw Shea Butter Masque Deep Treatment
  83. Best At-Home Hair Color
    Garnier Nutrisse Ultra Color Ultra Intense Red for Darker Hair Permanent Color
  84. Best Frizz Fighter
    John Frieda Frizz-Ease Hair Serum
  85. Best Volumizing Product
    Not Your Mother's She's a Tease Volumizing Hairspray
  86. Best Hairbrush
    The Wet Brush Original Detangler
  87. Best Blowout Brush
    iTech Magnetic Boar & Nylon Hairbrush
  88. Best Hair Dryer
    CHI Pro Low EMF Professional Hair Dryer with Diffuser
  89. Best Straightener
    Chi Flat Iron Hair Straightener
  90. Best Curling Iron
    Conair YOU CURL Infiniti


  91. Best Fragrance for Her
    Chanel Coco Mademoiselle Parfum
  92. Best Fragrance for Him
    Giorgio Armani Acqua Di Gio Eau de Toilette Spray
  93. Best At-Home Hair Removal Product
    Venus® Swirl™ Razor
  94. Best Nail Polish Brand
    OPI Nail Lacquer
  95. Best Gel-Formula Nail Polish
    Sally Hansen Miracle Gel™ Nail Polish
  96. Best Nail Polish Remover
    Cutex Strengthening Nail Polish Remover with Gelatin Formula
  97. Best Top Coat
    Seche Vite Fast Dry Top Coat
  98. Cult Beauty Product of 2016
    Kylie Lip Kit Liquid Lipstick & Lip Liner
  99. Beauty Breakthroughs of 2016
    The Dyson Supersonic Hair Dryer

For more information, check out the winners page here:

About Influenster
Influenster is a product discovery platform and reviews site that enables consumers to find new products and get advice to make informed purchases. Members use Influenster to explore the latest products, gain fresh insight, pick up new tips, and share their opinions with others. We help our members compare products and guide them on how products can be integrated into their lives. We inspire a love for products and encourage discovery, conversations and reviews.

The Influenster community of 2 million+ members is still rapidly growing. These product mavens with a heavy social media presence use their influence to spread the word about the products they know. Ever since the launch of 3 years ago, over 10 million reviews have been created on more than 1.7 million products. Headquartered in New York City, Influenster was founded by Elizabeth Scherle and Aydin Acar in 2010. For more information or to become an Influenster visit:

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