Influitive's Updated Maven iOS Application Helps B2B Marketers Mobilize Advocates Anytime, Anywhere

TORONTO, ON--(Marketwired - Apr 30, 2015) -  Today Influitive, the advocate marketing experts, announced that the newest release of the Maven iOS application is now available in the iTunes store. Maven, the first mobile app for B2B advocacy on iOS devices, allows marketers to engage with their enthusiastic fans, customers, partners, employees and evangelists no matter where they are.

"The updated Maven iOS app now gives advocates access to Influitive's most engaging functionality right in their pocket, including communities, events and rewards," says Mark Robins, Vice President of Product at Influitive. "Helping the companies they love is only a tap away while they're at a conference, commuting to work, or on the couch at home."

Thousands of senior executive users have already downloaded Maven to complete more than 20,000 advocacy activities. The newest version of the app now offers a seamless desktop and mobile experience for busy professionals on the go. A native iOS app, Maven takes full advantage of the iPhone's capabilities to make the advocate experience easy, enjoyable and rewarding.

B2B marketers using Influitive can send push notifications to draw their network of advocates back into their advocate marketing programs to participate in advocacy activities, such as sharing feedback, writing product reviews, scheduling sales references or sharing content.

Using Maven, advocates can:

• Participate in fun challenges to help spread the word about their favorite companies -- even when they're not in the office.
• Earn points, perks and rewards for acts of advocacy.
• Compete against other advocates to climb the leaderboard.
• Network with their fellow advocates in branded communities.
• Build stronger relationships with the companies they love most.

Maven is now available for iOS. Apps for the Android, Windows and BlackBerry platforms will be available later this year.

Already an advocate for a company that uses Influitive's AdvocateHub for its advocate marketing program? Download the Maven iOS app now.

About Influitive

Influitive, the advocate marketing experts, is based in Toronto with offices in Palo Alto and Boston. Today's buyers are increasingly leveraging their peers' opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app. By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs. From social media reviews and customer referrals to case studies and references, passionate advocate help support all stages of the buying cycle. Influitive's customers include some of the most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit www.influitive.com.