March 12, 2012 09:00 ET

Infographic Creation Made Easy: Launches New Platform at SXSW Now Lets People Easily Create Simple, Beautiful, Social Infographics for Free

AUSTIN, TX--(Marketwire - Mar 12, 2012) - SXSW 2012 -- (, the premier platform for exploring and sharing infographics, launches Create, its long awaited tool for automated infographics technology today at SXSW SXSW is a popular venue for some of the most active digital conversations of the year, and can turn those conversations into compelling visual stories. People can simply login to, select from several infographic designs, and create a specific story around a topic or person's behavior and history from Facebook or Twitter.

For more customized infographics, or those requiring analysis of additional data sources, works with an international team of outside researchers, designers, developers, analysts and journalists that creates infographics.

Since launching into public beta in 2011, has built the largest platform for data visualization, with more than 11,000 infographics, 4,000 designers, and around 2 million visitors per month. More than 500,000 people have used Twitter Visualizer (, its first self-service tool, since its July 2011 announcement. In addition, the team has created custom infographics for agencies, brands and publishers, including The Huffington Post,, Showtime, TechCrunch, GOOD, Cisco, VentureBeat, and Smirnoff, among others.

"We launched because we believe infographics are the future; and now there's no question that we are right; the demand and rate of production has accelerated more than we could have hoped. This lets anyone play with the power of data visualization, harnessing the best in design from our community," said Stew Langille, co-founder and CEO of "SXSW always has the best stories -- whether it's an exciting or controversial panel, a hot launch or a new meme -- but really seeing how topics explode, who the influencers are, and what piques interest has been hard. Until now. We're excited to see what people create with the new tools."

Since drumming up excitement with its pre-launch video, has seen huge demand for tools that help automate the creation of infographics. It has built a strong team of engineers and is working on sophisticated self-service platforms -- the power of which is previewed with the launch of Create. This shows how's technology allows designers to create stories, import themes, and access different data feeds, breaking new ground in data visualization software. SXSW is a perfect venue to highlight the impact of even the most basic self-service tools on how brands, marketers, agencies and publishers can measure and represent data.

"Data visualization is a powerful platform for brands. We know people are looking to visualize data in a simple way as part of their campaigns but there is a lack of tools and services to do it. fulfills this need," said Colin Sutton, US Director, Social Media at OMD. "This space has seen, and will continue to see, explosive growth. We're excited to be in at the ground floor."

This platform will open people's imaginations to the kinds of visualizations that can be created using their data -- and the massive amount of data surrounding people every day. At the same time it will open designers' minds to how their skills can help visualize and convey the meaning around various data feeds and sets.

Social media is just the start. will be introducing additional infographic designs and data sources over time while continuing to build out a more robust marketplace of international designers, developers, analysts and journalists.

"Our platform will continue to grow, offering new data feeds, infographic designs, themes, and tools for creators. This is only the beginning," added Langille.

Founded by Stew Langille and Lee Sherman, the masterminds behind's social and blogging strategy, the team also includes highly regarded visual designers Jess Bachman, founder of and; Nate Whitson, formerly of Picturelab, Shane Snow, a regular contributor to Mashable, along with a number of other rising talents. Third co-founder Tal Siach, one of the Internet's leading social media marketers, is Chief Marketing Officer. Adam Breckler, Vice President of Product, rounds out the founding team. worked with data partners Infochimps, PeopleBrowsr and to develop Create.

About (
There's more data than ever, and more ways to get it. As the world gets more complex and attention spans grow shorter, makes it possible to present information and meaning in a bite-sized visual way that makes sense for the age of big data. Our platform democratizes the creation and sharing of visualizations, making it possible for everyone to participate.

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