August 23, 2012 09:00 ET

Infographic Leader Kicks Off Create for Brands With Amstel Light Campaign

New Program Makes It Easier to Integrate Infographics Into Advertising Campaigns; Amstel Light's Complex Social Life Graphics Give Fans a Peek at Visual Facebook Data

SAN FRANCISCO, CA--(Marketwire - Aug 23, 2012) - (, the premier platform for creating, exploring and sharing infographics, today announces Create for Brands, allowing brands to tell themed visual stories to support any campaign with automatically generated infographics that can be shared easily through social networks. To complement Amstel Light's Savor Complexity campaign, Amstel Light and partnered to create customized infographics that highlight the Complex Tale of the brand's Facebook fans.

The Complex Tale of You (, automatically analyzes Amstel Light fan's Facebook data -- from personal interests, events attended to people tagged -- to create a beautiful infographic that encourages consumers to consider and appreciate the intricacies of their everyday lives.

"Information and data can be complex and there's nothing better than an infographic to simplify and make it easy to understand," said Lee Sherman, Chief Content Officer at "We are thrilled to work with Amstel Light to produce customized infographics that allow users to visualize their online activity."

"When we launched the 'Savor Complexity' campaign in May, we were focused on highlighting the surprising complexities of simple items and encouraging consumers to consider and appreciate life's intricacies," said Belen Pamukoff, Brand Director, Amstel Light. "Amstel Light recognizes that our drinkers value the layers and dimensions in their lives and through Create for Brands, we will highlight how wonderfully complex Amstel Light fans truly are." Create for Brands is powered by's proprietary web-based platform that separates design from data wrangling and makes it easy for designers to create visual stories that leverage common APIs and other data. The tools allow brands to create plug-and-play infographics that encourage consumers to interact with the brand online and discover the story their social media data tells. Create for Brands will work with any data feed or API, not just Twitter and Facebook.

Each infographic developed with Create for Brands is completely customized and can be used as a stand-alone tool to increase social media engagement or used to support an existing advertising campaign. As the world's leading destination site for infographics and data visualization, the website also provides a built-in distribution platform that allows brands to immediately connect to a community of infographic enthusiasts.

The Complex Tale of You is the first of many branded infographics to be created and released on Create for Brands. Infographics from other brands will soon be available on the platform.

For more information please visit

About (
There's more data than ever, and more ways to get it. As the world gets more complex and attention spans grow shorter, makes it possible to present information and meaning in a bite-sized visual way that makes sense for the age of big data. Launched at 500 Startups in April 2011, has grown to include a library of more than 20,000 infographics, a robust community of almost 145,000 and a suite of offerings, which includes a social network for data visualization, free self-service tools, and premium services, and a soon-to-be-launched marketplace, democratize the creation and sharing of visualizations -- making it possible for everyone to participate.

About Amstel
Amstel, the premium Dutch beer brand was founded in 1870 in Amsterdam, Holland by two businessmen, DePester and J.H. van Marwijk Kooy. In 1872 the first barrels of Amstel beer were delivered in Amsterdam and due to its characterful taste it became an overnight success. By 1886, Amstel had become Amsterdam's largest brewer of lager beer and in 1968, Amstel joined forces with Heineken International. In 1982, Amstel Light was born as an import to the U.S. and is currently a leading imported light beer. Today, Amstel is one of the world's top five international beer brands thanks to its unique portfolio, character, flavor and more than 140 years of brewing heritage. HEINEKEN USA currently distributes Amstel Light, and introduced Amstel Wheat in select U.S. markets in 2011. For more information, please visit

HEINEKEN USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic™ application from your smartphone at Please visit

Contact Information