SOURCE: Koeppel Direct

Koeppel Direct

April 03, 2014 18:06 ET

Infographic on Second Screen Usage Released

Koeppel Direct Highlights Findings of Nielsen Study Examining TV Viewers' Use of Tablets and Smartphones

DALLAS, TX--(Marketwired - Apr 3, 2014) - Koeppel Direct has released a new infographic highlighting the findings of a Nielsen study that examines TV viewers' use of tablets and smart phones. The infographic asks the question, "Is your agency connecting the dots between second screens?" and goes on to highlight various statistics found in the study. These figures include the fact that an estimated 76% of tablet owners use them while watching TV, whereas some 63% of smartphone owners are estimated to do the same according to Nielsen.

Other sections of the infographic highlight the fact that second screen users are employing them to buy a product that is advertised on TV, engage in social networking, and purchase coupons/deals related to television programs. "The evidence suggests that these second screen usage trends are only increasing," remarked the agency's President, Peter Koeppel, "Our infographic is designed to communicate the statistics in a fun and visually compelling way, and to highlight the fact that Koeppel Direct is committed to tracking consumer behavior from one screen to another."

About Koeppel Direct: Koeppel Direct uses DRTV as the hub for integrated campaigns to create awareness and drive sales across all channels. Their direct marketing arsenal includes DRTV, online, radio, print, and mobile engineered to seamlessly integrate and deliver accountable results. Whether your customer picks up the phone, orders online, or buys at retail, their media will drive purchase intent, deliver ROI, and engage your consumer with a consistent and cost-effective media presence. Learn more at http://www.koeppeldirect.com or telephone 972-732-6110.

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