SOURCE: Infogroup

Infogroup

August 24, 2016 09:30 ET

Infogroup Expands Partnership With LiveRamp for B2B and B2C Data Distribution

Direct Data Integration Enables Targeted Digital Advertising Across Devices and Marketing Channels

OMAHA, NE--(Marketwired - August 24, 2016) - Big data, marketing services and analytics provider Infogroup announced today an expanded partnership with LiveRamp™, the leading provider of data connectivity and onboarding services, to distribute B2B and B2C data sets to LiveRamp's extensive ecosystem of integrated marketing platforms.

"We are more deeply integrating Infogroup's data with LiveRamp to enable broader distribution of our syndicated and extremely customized audiences," said Mike Iaccarino, chairman and CEO of Infogroup. "Our partnership continues to set the standard for what true data accessibility means in today's multichannel marketplace."

Distribution of Infogroup's proprietary business and consumer data via LiveRamp enables marketers to access campaign audiences via leading demand side platforms (DSPs), data management platforms (DMPs), and media platforms, making it easier than ever to execute highly targeted digital advertising campaigns.

"With ready access to Infogroup data in the tools they use every day, digital marketers can boost performance while reducing the time it takes to plan, execute and measure highly relevant campaigns," said Travis May, president and GM of LiveRamp.

"We selected LiveRamp to be our data distribution partner due to their wide reach and experience in the digital marketplace," said Matt Graves, chief data officer of Infogroup. "Marketers can access a wide variety of data to suit their targeted digital advertising needs in both the B2B and B2C space across multiple channels and devices."

About Infogroup
Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100™ enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients. For more information, visit: www.infogroup.com.

About LiveRamp
LiveRamp connects more than 350 digital marketing platforms and data providers. By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. LiveRamp is an Acxiom company, delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.

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