SOURCE: Infogroup


April 13, 2016 09:30 ET

Infogroup Extends Infoconnect's Customer Identification Services to Real-Time

Infoconnect Now Provides Real-Time Master Data Management and Profile Enrichment for Clients to Easily Identify Their Customers and Drive Personalization

OMAHA, NE--(Marketwired - April 13, 2016) -  Leading big data, marketing services and analytics provider, Infogroup, announced today key innovation to Infoconnect. The powerful API Solution provides richer bespoke solutions that facilitate real-time interaction with marketing data repositories across a wide spectrum of channels.

Infoconnect leverages Apigee, an intelligent API platform for digital business, to help it extend its services globally with no down time. Apigee also helps enable Infoconnect to monitor its performance and react instantly to performance demands, a critical need of those Infoconnect clients that require mission critical data services in industries such as healthcare, retail POS, travel & hospitality, insurance and marketing.

"Infoconnect now provides real-time Master Data Management (MDM), including access to Infogroup's high-value enterprise data assets and the client's unique data assets," said Purandar Das, Infogroup Chief Technology Officer. "Clients can access their data in real-time, driving richer engagement and dynamic personalization between our clients and their customers."

Infogroup provides marketing services and technology to small- and medium-sized businesses and enterprise-sized companies. The Infoconnect solution can be utilized to drive engagement in avenues such as call centers, clientelling, customer relationship management, verification and personalization, address verification, content personalization and interaction enrichment. 

"Infoconnect ensures our clients have quick, 24-7 data access to make intelligent business decisions and stay ahead of the competition," said Mike Iaccarino, Infogroup Chairman and CEO. "Using Infoconnect, clients can identify opportunities faster, improve customer satisfaction and engagement, and maximize ROI."

"InfoGroup is leveraging APIs to empower its clients to provide more relevant and timely interactions with their customers, a key capability for today's digital economy," said Ed Anuff, senior vice president of Strategy, Apigee. "Infogroup has been an Apigee customer for many years, and we are thrilled that they are taking advantage of the rich functionality of our API platform to deliver more value to the market."

To learn more about Infoconnect, click here.

About Infogroup
Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients. For more information, visit:

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