SOURCE: Infogroup Media Solutions

Infogroup Media Solutions

February 22, 2016 09:30 ET

Infogroup Media Solutions Partners With LiveRamp to Deliver Precision Targeting Across Channels

Partnership Will Enable Customized Audience Marketplace Solutions for Companies Across B2B, B2C, Nonprofit and Political Industries

OMAHA, NE--(Marketwired - February 22, 2016) -  Infogroup Media Solutions (IMS), the leading provider of business, consumer, nonprofit and political multichannel marketing solutions, has partnered with LiveRamp, the leading provider of data onboarding and connectivity services, to activate offline data for online targeting and closed-loop measurement. The announcement was made in conjunction with RampUp 2016, the premier conference for leaders in adtech.

"The proliferation of online, social and mobile channels has prompted widespread digital adoption. Partnering with LiveRamp will ensure our clients can use offline data to optimize online audience targeting strategies," said Gretchen Littlefield, president of Infogroup Media Solutions. "It's no longer enough to target potential customers on a demographic or geographic level, and this partnership is a testament to our commitment to providing our clients with the cleanest, most granular data in the industry."

The partnership enables IMS' clients across consumer, business, nonprofit, and political verticals to anonymize offline data and then match records to online devices and digital IDs before distributing audience segments to any of the hundreds of integrated marketing platforms in LiveRamp's partner ecosystem. Clients are able to target better across social and online channels as well as effectively measure the impact of their multichannel marketing initiatives. In addition, through the partnership, IMS' clients' first-party and second-party data assets will be made available for utilization and monetization across industry-leading data management and demand-side, social media, search, site optimization, addressable TV, and attribution platforms.

"We selected LiveRamp as the onboarder for Infogroup Media Solutions due to their wide distribution network in the industry," said Mike Iaccarino, chairman and CEO of Infogroup. "We're excited to enhance our clients' multichannel campaigns with precision targeting tools that will help boost their visibility and accelerate sales growth."

"Offline data contains a wealth of rich insights that can improve the way brands connect with their customers," said Travis May, President and GM of LiveRamp. "By making it safe and easy for marketers to use Infogroup data in their preferred marketing platforms, we believe we can enable targeting and measurement strategies that produce better customer experiences and better business results."

This partnership is part of a larger initiative with Infogroup Media Solutions "Audience Exchange", a suite of vertical specific and highly targeted audience solutions. 

About Infogroup Media Solutions
Infogroup Media Solutions empowers business, consumer, and nonprofit marketing professionals. Through our innovative data sets, media management, analytics, brokerage services and marketing solutions, we help lower the cost to acquire new revenue and hold on to current customers. For more information on our data-driven solutions, visit www.infogroupmediasolutions.com.

About LiveRamp
LiveRamp connects more than 250 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach their customers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company, delivering privacy safe solutions to market and honoring the best-practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit www.liveramp.com

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