OMAHA, NE--(Marketwired - August 30, 2016) - Effective September 1st, Infogroup Media Solutions, the leading provider of business and consumer marketing solutions, will be the digital and media management service provider for Bottom Line Inc. (formerly Boardroom Inc.), publishers of Bottom Line Personal and Bottom Line Health newsletters. For over four decades, Bottom Line's books, newsletters and products have provided consumers with easy to read, expert-sourced, actionable advice that puts them in greater control of their health, their wealth and their lives in general.
After representing its media properties internally, Bottom Line Inc. has now partnered with Infogroup Media Solutions to deliver advanced digital strategies and media management techniques that will help Bottom Line maximize exposure and data monetization.
"It was a critical decision to select the right partner to grow the Bottom Line brand in the marketplace. We chose Infogroup Media Solutions to manage our media assets because of their depth of knowledge across markets, expansive sales reach, superior data assets and the company's successful track record," said Sarah Hiner, CEO of Bottom Line Inc. "This partnership will help maximize our rental and exchange opportunities and strengthen the expansion of our data assets in today's increasingly challenging marketplace."
"It is a privilege to have the opportunity to partner with Bottom Line Inc., a hallmark company in the direct marketing space, and we look forward to helping them achieve even better results with our solutions," said Charles Teller, senior vice president and general manager of Infogroup Media Solutions, Consumer Division.
"We are thrilled at the addition of an industry leader like Bottom Line Inc. to our roster," furthered Mike Iaccarino, chairman and CEO of Infogroup. "Infogroup Media Solutions' growing client base is a true testament to our commitment to innovation on behalf of our partners."
For more information, visit www.infogroupmediasolutions.com.
About Infogroup Media Solutions
Infogroup Media Solutions empowers business, consumer, and nonprofit marketing professionals. Through our innovative data sets, media management, analytics, brokerage services and marketing solutions, we help lower the cost to acquire new customers, retain existing ones and drive incremental revenue. For more information, visit www.infogroupmediasolutions.com, call 1.800.223.2194, or contact us via email.
About Bottom Line Inc.
Bottom Line Inc. is a privately held publishing company, serving more than 600,000 subscribers and 350,000 book buyers annually. Its website, BottomLineInc.com, has more than 12 million visits annually. For more than four decades, Bottom Line Inc. (formerly Boardroom Inc.) has provided consumer, health and finance news to more than 20 million readers worldwide. Its vast array of expert-sourced content is published in both subscription-based newsletters and books, including licensed publications from the world's most prestigious publishing partners.