SOURCE: Infogroup

Infogroup

March 10, 2016 09:30 ET

Infogroup Partners With Neustar to Expand Digital Capabilities

New Partnership Will Make Infogroup's Offline Data Consumable in the Digital World to Optimize Cross-Channel Marketing Campaigns

OMAHA, NE--(Marketwired - March 10, 2016) - Leading big data, analytics and marketing services provider, Infogroup, has partnered with Neustar, Inc., a trusted, neutral provider of real-time information services, as a data onboarding partner to expand the company's data distributions via data management and demand-side platforms. This partnership will enable marketers to execute highly targeted cross-channel marketing campaigns such as display, email, social, mobile and direct mail, all powered by Infogroup's business and consumer data. 

Using the Neustar® Data Onboarding service, a highly precise, scalable secure and privacy-friendly data onboarding capability, Infogroup's business and consumer data will now be available to drive programmatic campaigns via industry-leading media platforms, such as Neustar, Adobe, Lotame, eXelate, Oracle-BlueKai and others.

The Neustar® Data Onboarding solution employs a proprietary, privacy-friendly three-step approach to connect first-party custom data to an offline data repository of over 120 million U.S. households, eliminating the low quality matches which result in media waste. Powered by its authoritative identity methodology, Neustar matches far more customer identifiers than just email when targeting audiences. Most importantly, Neustar excels at linking conversion events from the offline world to aid marketers in evaluating multi-channel customer journeys. Combining the market-leading capabilities of Neustar and Infogroup will permit clients to deliver targeted marketing campaigns that span multiple channels and devices, including social, display, retargeting, email, direct mail and mobile. 

Infogroup selected Neustar as a data onboarder because of its distribution, precision, scale, speed, and quality of cookie and mobile ad ID linkages, as well as its understanding of data analytics. Neustar's relationships with all the major public exchanges allows for seamless onboarding of Infogroup's data into the digital ecosystem. Clients will be able to take advantage of Infogroup's industry-leading offline business and consumer assets which are matched anonymously to the digital world, giving them a deeper understanding of their customers and prospects both online and offline.

"In today's always-on and always-connected world, marketers need to deliver personalized experiences to customers at the right time and on the right platform," said Michael Schoen, Vice President of Marketing Services, Neustar. "With customers utilizing a myriad of channels and devices, marketers must focus on the accuracy and freshness of their data to deliver on the promise of personalization. We are excited to partner with Infogroup to make this promise a reality," he added. 

"Data-driven campaigns are the future of digital marketing," said Mike Iaccarino, Chairman and CEO of Infogroup. "Partnering with Neustar will help us bridge the gap between offline and online data and guarantee that our clients can successfully execute integrated marketing campaigns across all channels and devices."

This partnership helps power Infogroup Audience Solutions, Infogroup's new omni-channel offering. Infogroup Audience Solutions will enable users to align data-driven marketing campaigns across all channels and devices to optimize reach and measurability.

To learn more, visit www.infogroup.com/audiencesolutions.

About Infogroup
Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients. For more information, visit: www.infogroup.com.

About Neustar, Inc.
Neustar, Inc. (NSR) is the first real-time provider of cloud-based information services, enabling marketing and IT security professionals to promote and protect their businesses. With a commitment to privacy and neutrality, Neustar operates complex data registries and uses its expertise to deliver actionable, data-driven insights that help clients make high-value business decisions in real time, one customer interaction at a time. More information is available at www.neustar.biz.

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