SOURCE: Infolinks


December 08, 2014 08:00 ET

Infolinks' New InFold Mobile Ad Unit Slashes CPA by 300 Percent for Top Brand Advertisers

InFold Extends Contextual Advertising to Mobile Publishers and Delivers Click-Through Rates of 5 Percent and Higher

NEW YORK, NY--(Marketwired - Dec 8, 2014) - Infolinks, a global leader in monetizing digital advertising for publishers, brands and their agencies, today announced the official launch of the new mobile version of its InFold contextual advertising unit, which is already delivering extremely positive results for top global and national brands. Utilizing the mobile InFold ad unit to drive more online orders, top brands were able to achieve 200 percent ROI and reduce the CPA by 300 percent.

Similar to its desktop companion offering, the new mobile InFold ad unit is a 100 percent viewable ad that utilizes unused ad inventory to deliver relevant messaging informed by real-time data. InFold's smart algorithm determines user intent based on search terms, site content and user behavior in real-time and automatically serves attention-grabbing yet non-intrusive ads that are most relevant to what users are looking for at that exact moment. InFold creates new revenue streams for publishers by putting unsold inventory to use without disrupting existing display solutions.

Optimizing campaigns to run on mobile devices, in better performing time zones with specific targets days, Infolinks met the challenge for constant campaign optimization based on online ordering trends in different regions and time zones. Advertisers were able to see CPAs reduced by over 50 percent and saw a 7-14 percent increase in CTRs.

"Infolinks is constantly innovating to meet the demands of today's evolving consumers and there was no question that the benefits of our smart, non-traditional ad units and innovative approach would extend to mobile," said Infolinks CEO Ziv Eliraz. "Mobile InFold ad units drive record-breaking results for advertisers and enable publishers to monetize their fastest-growing yet most neglected traffic: mobile. Now, with the addition of the new mobile versions, the In3 product suite offers advertisers and publishers a 360-degree, customizable solution to monetize all of their global traffic on any platform, across all channels."

Fully ramped in July 2014, the new mobile web optimized InFold has been performing well for national and global brands like Lending Tree, Pizza Hut and Microsoft. InFold ad units have received more than 2 billion mobile ad views, and initial metrics show an impressive 5.5 percent CTR network-wide. InFold mobile and tablet units also drive 150 percent more lead volume compared to standard desktop display ads. These results are due to the potent combination of Infolinks' intent-triggered smart advertising approach and unique non-standard ad placements that help fight banner blindness.

About Infolinks
Infolinks is a global advertising company that provides solutions that give value to all three ends of the advertising chain (publishers, agencies and brands) through our unique ad platform. By extracting user intent in real-time, our technology renders high engagement ad units, and runs a keyword-based real-time bidding auction, all in order to deliver a perfectly timed, perfectly relevant ad.

Infolinks is the third largest publisher marketplace in the world, analyzing more than one trillion words a month in real-time and driving revenue for publishers in 128 countries. We are headquartered in Palo Alto, CA with an R&D Center in Tel Aviv Israel, and offices in New York, Chicago and Buenos Aires. Visit Infolinks at

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