SOURCE: Infonetics Research

December 22, 2008 17:57 ET

Infonetics Research: Cisco on Motorola's heels in IP set-top-box market; 3Q IPTV/SDV equipment up 6%

CAMPBELL, CA--(Marketwire - December 22, 2008) - The Internet protocol television (IPTV) and switched digital video (SDV) equipment market increased 6% sequentially in 3Q08 to $1.4 billion, reports market research firm Infonetics Research.

In its latest report, IPTV and Switched Digital Video Equipment, Services, and Subscribers, Infonetics lowered its long-term IPTV and SDV forecast due to an expected slowdown in IPTV subscriber growth and a decrease in cable operators moving to switched digital video. Annual overall growth will continue in the worldwide market through the downturn, but will grow in double-digit percentages rather than high triple-digit percentages, as it has in previous years.

"We still see growth coming from the telco IPTV sector because IPTV is one of the key ways telcos can hold on to their broadband subscribers and increase revenue per user, so providers will continue to roll out new networks or expand their existing networks. Meanwhile, the cable switched digital video segment took a hit in the third quarter when Comcast slowed its SDV rollout and shifted its capex focus to DOCSIS 3.0 rollouts. Still, cable MSOs will continue to introduce switched video capabilities into their digital TV networks, just at a slower pace than we expected prior to the economic downturn, which is forcing families to rethink their budgets," said Jeff Heynen, directing analyst for broadband and video at Infonetics Research.

Other highlights from the report:

--  In 3Q08, IP set-top boxes (STBs) account for 70% of the total IPTV and
    SDV equipment revenue
--  IPTV middleware (content delivery platform) sales are up 21% in 3Q08,
    and video content protection software sales are up 14%
--  In 3Q08, Motorola continues to lead the lucrative IP STB market,
    although Cisco increased its market share 6 points, putting them in a very
    close second
--  In Asia Pacific, the IP STB market is hotly contested by Samsung,
    Motorola, Sumitomo, Cisco, and UTStarcom
--  Harmonic maintains a strong lead in the worldwide IP video encoder
    market, leading all segments, including MPEG-2, and standard definition
    (SD) and high definition (HD) MPEG-4 encoders
--  The competitive operator Iliad Group of France leads in the number of
    IPTV subscribers, with 3 million in 3Q08
--  North America is the leading region for total IPTV and SDV revenue due
    to the fierce rivalry between telcos and cable operators, but Europe's
    developed economy supports keeps it in a close 2nd

Infonetics' report tracks 2 Wire, ADB, Alcatel-Lucent, Amino, Celrun, Cisco, Dasan Networks, Envivio, Ericsson (Tandberg), Harmonic, Microsoft, Motorola, Netgem, Nokia Siemens, OptiBase, Sagem, Samsung, Sumitomo, Telsey, Thomson, Tilgin, UTStarcom, Yuxing, and others.

The report provides market size, market share, and forecasts for telco IPTV and cable IPTV and SDV equipment, including pure and hybrid IP STBs, integrated digital headend platforms, VOD and streaming content servers, IP video encoders, IPTV middleware and content delivery platforms, video content protection software, and universal edge QAMs. The report also tracks pure IPTV, hybrid IPTV/over-the-air, hybrid IPTV/QAM, and cable SDV services and subscribers.

For report highlights, log in to Infonetics' online portal from (see IPTV and Video). For sales, contact Larry Howard, vice president, at or +1 (408) 583-3335.

Infonetics Research ( is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete more effectively.

Contact Information

  • Press Contact:
    Jeff Heynen
    Directing Analyst, Broadband and Video
    Infonetics Research
    +1 408.583.3359
    Email Contact