SOURCE: Infonetics Research

July 16, 2008 11:57 ET

Infonetics Research: Service providers turning to subscriber data management to realize new revenue opportunities

CAMPBELL, CA--(Marketwire - July 16, 2008) - Communications market research firm Infonetics Research predicts in a new report that increasing numbers of mobile and fixed line operators around the world will invest in subscriber data management (SDM) software and integration services to help them roll out new services to customers, reduce the cost of rolling out these new services, and deploy revenue-generating mashup services.

According to the report, Subscriber Data Management Software and Integration Services, service providers spent $106 million worldwide in 2007 on SDM software and integration services, led by mobile operators in the EMEA region (Europe, the Middle East, and Africa) and Asia Pacific.

SDM software facilitates the collection and aggregation of subscriber data (identity information, service profiles, preferences, and device information) across a range of networks, applications, and databases, and serves as a centralized repository for aggregated subscriber data, the report says. SDM integration services integrate SDM software and services into a service provider's network and business process infrastructure.

A consolidated view of the subscriber's service profile and personal preferences via SDM can eliminate data duplication and inconsistencies and ensure the right customers receive the service they have requested.

"Service providers are investing in subscriber data management solutions for a variety of reasons. Besides enabling service bundling and upsale opportunities, SDM also helps operators reduce SIM card fraud and manage subscribers with multiple SIM cards. SDM is quickly becoming an integral part of the overall network virtualization trend, which began in the enterprise world and is migrating to service providers who are interested in decoupling applications, service components, and subscriber data from the physical and logical databases and servers on which they reside. For service providers, this is a capex and opex reduction play," said Jeff Heynen, directing analyst at Infonetics Research.

Other highlights from the report:

--  The SDM market is growing enough to warrant some early consolidation,
    with Nokia Siemens having acquired Apertio in January 2008 for
    EUR 140M
--  Companies like Bridgewater Systems, Xeround, and Blueslice Networks
    offer compelling SDM solutions that are being trialed and deployed
    as part of mobile operators' larger plans for upgrading their
    existing HLR infrastructure
--  The main components of SDM software include:
    --  The subscriber and device data aggregation engine, which collects
        and aggregates subscriber and device data across a range of
        network databases
    --  Data federation software, which creates a standard user profile
        across multiple services and policies
    --  Identity management software, which manages identity and access
        to resources

Infonetics' subscriber data management report provides worldwide and regional market size and forecasts from 2007 to 2011 for SDM software and integration services. Regions include North America, EMEA, Asia Pacific, and Caribbean/Latin America (CALA). The report includes top take-aways, product segmentation by vendor, SDM contracts by service provider, overall and regional market drivers, market roadmap, service provider research and analysis, and product announcements.

For report highlights, log in to Infonetics' online portal from For sales, contact Larry Howard, vice president, at or +1 (408) 583-3335.

Infonetics Research ( is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete more effectively. Infonetics covers a broad range of service provider, product manufacturer, and enterprise and SMB markets. Services include market share, forecasts, end-user and service provider survey research, custom research, and consulting.

Contact Information

  • Press Contact:
    Jeff Heynen
    Directing Analyst, IPTV and Next Gen OSS/BSS
    Infonetics Research
    +1 408.583.3359
    Email Contact