SOURCE: Infonetics Research

Infonetics Research

May 05, 2011 15:50 ET

Infonetics Research: Subscriber data management market big in Europe, growing fast in all regions

CAMPBELL, CA--(Marketwire - May 5, 2011) - Market research firm Infonetics Research today released excerpts from its Subscriber Data Management Software and Services market size and forecast report.


"In the near term, operators are deploying SDM solutions primarily as an opex control play, collapsing multiple subscriber databases and thus reducing the operational cost associated with ongoing management and maintenance. However, as their SDM strategies mature, operators will better leverage their subscriber data for functions such as customer care, campaign management, churn management, revenue assurance and marketing, and possibly to expand subscriber data sources to include IT systems, including CRM, billing and fulfillment," expects Shira Levine, directing analyst for next gen OSS and policy at Infonetics Research.


  • The eventual convergence of traditional network-focused SDM and IT-centric master data management (MDM) will create additional opportunities for IT and analytics vendors such as Oracle, IBM, HP, and SAS

  • Infonetics expects mobile operators will overcome privacy concerns and move forward with using subscriber data for targeted mobile advertising in such a way that protects subscriber data and complies with subscriber preferences and regulatory constraints

  • The SDM market is biggest in the EMEA region, particularly in Western Europe, where mobile operators view SDM as a critical part of their wireless infrastructure sharing initiatives, enabling them to identify which subscribers are using their networks

  • The machine-to-machine (M2M) market is a key driver for SDM investment in Europe and will become one in North America over the next several years, as operators implement solutions that track data sent between devices and use it for applications

Infonetics' Subscriber Data Management Software and Services report provides worldwide and regional market size, forecasts through 2015, and in-depth market analysis for fixed line and mobile SDM services and SDM software, including data federation software, identity management software, and the subscriber and device data aggregation engine. The report tracks SDM software and/or services offered by Accenture, Alcatel-Lucent, Blueslice, Bridgewater, Ericsson, Huawei, Hewlett-Packard, IBM, Nokia Siemens, Openet, Oracle, Redknee, Tata, and TechMahindra.



See Next Gen OSS and Policy on Infonetics' portal for details (

Infonetics Research is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete more effectively.

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