SOURCE: Infonetics Research

December 18, 2008 19:24 ET

Infonetics Research: Subscriber data management market up 21% in 2008, will surge during downturn

CAMPBELL, CA--(Marketwire - December 18, 2008) - Communications market research firm Infonetics Research predicts in a new report that the worldwide subscriber data management software and integration services market will end the 2008 year up 21%, hitting $128 million.

According to the report, Subscriber Data Management Software and Integration Services, updated recently to reflect changing global economic conditions, the SDM market is expected to surpass original forecasts.

"Although the global economic turmoil has operators lowering their capital expenditure (capex) budgets for 2009 and the initial part of 2010, our discussions with operators and subscriber data management vendors indicate spending on SDM solutions will actually increase, as SDM software is viewed as solving multiple pressing issues, including preventing dirty or duplicate data, reducing revenue leakage due to fraud, reducing operational costs, and speeding time to market for new services. All of these issues are critical as operators seek to improve their bottom lines when top-line growth is hard to come by," said Jeff Heynen, directing analyst at Infonetics Research and lead analyst on the report.

"Customers want their services to be personalized and delivered in a timely fashion, so service providers are embracing technologies that provide rapid and specific subscriber insight. Subscriber data management software helps provide this insight and solves some longstanding operational inefficiencies to boot. Because of SDM's growing importance, we have almost doubled our 2011 SDM software and integration services revenue forecast from our last report," added Dan Geiger, Infonetics' new directing analyst for next gen OSS and policy.

Other highlights from the report:

--  SDM software makes up the bulk of SDM sales, while SDM integration
    services are growing at a faster pace
--  Despite interoperability challenges posed by federating data from
    multiple data stores, many service providers will purchase SDM software
    along with off-the-shelf servers and integrate the software themselves
--  Mobile operators are using SDM solutions to extend the life of their
    existing HLR and next gen HLR platforms to deliver fixed-mobile convergence
    services at a lower overall cost
--  Mobile operators in EMEA and fixed line operators deploying VoIP and
    IPTV services in Asia were the first to deploy SDM software to reduce
    operational costs and prepare for the transition to next-generation HLRs
    and, ultimately, HSSs
--  The EMEA region is forecast to make up 46% of total worldwide SDM
    market revenue in 2008
--  Central and Latin America is the smallest but fastest growing regional
    market for SDM software and integration services

SDM software facilitates the collection and aggregation of subscriber data (identity information, service profiles, preferences, and device information) across a range of networks, applications, and databases, and serves as a centralized repository for aggregated subscriber data, the report says. SDM integration services integrate SDM software and services into a service provider's network and business process infrastructure.

Infonetics' report provides worldwide and regional market size and forecasts from 2007 to 2011 for SDM software and integration services. Regions include North America, EMEA (Europe, the Middle East, and Africa), Asia Pacific, and CALA (Central and Latin America). The report includes top take-aways, product segmentation by vendor, SDM contracts by service provider, overall and regional market drivers, market roadmap, service provider research and analysis, and product announcements.

For report highlights, log in to Infonetics' portal from (see Next Gen OSS and Policy). For sales, contact Larry Howard, vice president, at or +1 (408) 583-3335.

Infonetics Research ( is an international market research and consulting firm serving the communications industry since 1990. A leader in defining and tracking emerging and established technologies in all world regions, Infonetics helps clients plan, strategize, and compete more effectively.

Contact Information

  • Press Contacts:
    Jeff Heynen
    Directing Analyst, Broadband and Video
    Infonetics Research
    +1 408.583.3359
    Email Contact

    Dan Geiger
    Directing Analyst, Next Gen OSS and Policy
    Infonetics Research
    +1 408.583.3381
    Email Contact