SOURCE: InfoPrint Solutions Company

InfoPrint Solutions Company

October 19, 2009 09:48 ET

InfoPrint Provides Solution to Consumer Marketing Fatigue at DMA 2009

Hospitality Expert Joins InfoPrint Team to Demonstrate Importance of Loyalty at Key Industry Event

BOULDER, CO--(Marketwire - October 19, 2009) - InfoPrint Solutions Company, a joint venture between IBM and Ricoh, will focus on raising industry awareness of the importance of loyalty in modern marketing campaigns at DMA 2009. InfoPrint will discuss the importance of personalization during an "Ask The Experts" session at the show, showcasing the results of its recent research, which revealed that consumers are boycotting brands that overuse irrelevant marketing materials and promotions. InfoPrint will also demonstrate how it can help customers develop their own pilot programs so companies can see the benefits of precision marketing using their own data.

Ed Locher, Worldwide Marketing Programs Manager for InfoPrint, will speak alongside Jill Noblett, consultant to InfoPrint and former Senior Vice President, Loyalty and Direct Marketing at Wyndham Hotel Group, during a roundtable session. The session takes place on Monday, October 19, 2009 from 12:30 p.m. to 1:30 p.m. in Room B2.

Noblett joins InfoPrint's team bringing precision marketing expertise and advice to brands looking to take their first steps into using the technique. Prior to working with InfoPrint, Jill was responsible for the strategic direction and ongoing management of the Wyndham Rewards frequent hotel guest program, the largest in the lodging industry based on the number of hotels. While with Wyndham, she grew the loyalty program to eight million active members, increasing the annual revenue from members by 200 percent versus non-members.

"Our in-depth industry research highlights the overwhelming clutter of marketing is actually turning consumers away from brands," said Locher. "It is time for marketers to sit up and take notice, start to use the data and techniques they already hold, in many cases, to speak to their audiences effectively and efficiently."

A recent survey from the Chief Marketing Officer (CMO) Council and InfoPrint highlighted the abundance of clutter in modern marketing campaigns. 63 percent of respondents to the survey have boycotted or are considering no longer purchasing from a company that continues to send impersonal, irrelevant direct mail and email. A staggering 91 percent of respondents to the same survey have unsubscribed to emailed newsletters, and nearly 50 percent do so because of the lack of relevancy these e-newsletters have to their daily lives.

"The team at InfoPrint is looking to bring its combined expertise to marketers unaware of this status quo, in working on targeted pilots that showcase the value of using techniques that maximize existing communications channels, such as bills, statements and loyalty statements," said Noblett. "Integrating personalization into marketing campaigns increases their effectiveness and enhances the value customers place on the relationship they have with your product or company."

The interactive "Ask the Experts" session at DMA 2009 will focus on the many ways precision marketing can help optimize budgets with best-of-breed data analytics, multichannel campaigns and personalized communications. It will also showcase ways to reach customers in today's multichannel digital world, via trusted communications that are guaranteed to reach key audiences.

About InfoPrint Solutions Company:

InfoPrint Solutions Company, headquartered in Boulder, Colorado, brings to market the advantages IBM and Ricoh have in the development, manufacturing, marketing and building of strategic solutions for customers, creating a growth-oriented global enterprise that is strategically focused on the output market. For more information go to www.infoprint.com or follow us on Twitter at www.twitter.com/infoprint or www.twitter.com/adfsavings.

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