SOURCE: Infor

Infor

March 02, 2016 09:00 ET

Infor Named a Leader in the Gartner 2016 Magic Quadrant for Marketing Resource Management (MRM)

Infor Recognized for Its Completeness of Vision and Ability to Execute

NEW YORK, NY--(Marketwired - March 02, 2016) -  Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced that the company was recognized as a Leader in the Gartner 2016 Magic Quadrant for Marketing Resource Management (MRM).1 This is the fifth consecutive year Infor Marketing Resource Management (MRM) has been positioned in the Leaders quadrant.

According to Gartner, "Leaders in the MRM market demonstrate exemplary performance. They deliver a breadth and depth of integrated MRM functionality for large, enterprise wide and global implementations that extend MRM across the marketing organization. Leaders articulate business propositions that resonate with buyers."1

Infor MRM, part of the Infor Customer Experience suite, is a powerful tool that is designed to help organizations better plan, execute, and monitor multi-channel marketing operations. With tools designed for digital asset management, resource management, project management, budget and cost tracking, creative approval processing, capacity planning, and analytics, This product aims to help organizations get programs, campaigns, and activities to market faster.

"Marketing needs and requirements differ greatly from industry to industry, and in a complex, competitive business environment, it's more important than ever to be committed to delivering personalized experiences at every touch point in the customer journey," said Jason Rushforth, vice president and general manager, Infor Customer Experience suite. "At Infor, we are focused on delivering innovative, scalable applications with industry-specific capabilities that can be utilized in the cloud, and we believe this recognition for the fifth year in a row by Gartner is a testament to our success in that area."

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Infor

Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 73,000 customers in more than 200 countries and territories improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit www.infor.com.

Infor customers include:

  • 19 of the top 20 aerospace companies
  • 10 of the top 10 high tech companies
  • 10 of the top 10 pharmaceutical companies
  • 22 of the 25 largest U.S. healthcare delivery networks
  • 16 of the 20 largest US cities
  • 20 of the top 20 automotive suppliers
  • 17 of the top 20 industrial distributors
  • 16 of the top 20 global retailers
  • 4 of the top 5 brewers
  • 21 of the top 30 global banks
  • 6 of the top 10 global luxury brands

[1] Gartner Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 8, 2016

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