SOURCE: Information Builders

Information Builders

April 17, 2012 08:00 ET

Information Builders Adds Sophisticated Sentiment Analysis Capabilities to Its Strategic Business Intelligence Platform

WebFOCUS Magnify Helps Aggregate and Measure Consumer Feelings Across Mix of Structured and Unstructured Content

NEW YORK, NY--(Marketwire - Apr 17, 2012) - Information Builders, a leader in business intelligence (BI), information integrity, and integration solutions, today announced the introduction of sophisticated sentiment analysis capabilities into its WebFOCUS Magnify enterprise search platform. One of the first BI products to offer this capability, WebFOCUS Magnify's sentiment analysis will be powered by Wand Taxonomy, the industry-leading structured multi-lingual vocabulary for precision search. As a result, Magnify enables users to increase sales opportunities and decrease churn by automatically and accurately gauging the perceptions of customers and prospects and factoring that information into overall sales, marketing, support, and customer communications strategy.

Conventional methods of gauging sentiment, such as social media, surveys, and experience-based feedback can be expensive, time-consuming, and difficult to measure in real time. Magnify automates this process by using the Wand Taxonomy server to classify and score content using a consistent set of rules and algorithms.

WebFOCUS Magnify search includes natural language processing for performing sentiment analysis on any mix of structured and unstructured content, including from social media platforms such as Facebook, Twitter, and LinkedIn. Content can even be compared against data in customer relationship management (CRM) and other enterprise systems to enhance knowledge bases and discover new trends and patterns. As Magnify indexes content, it calls the Wand Taxonomy server to determine the content's overall expressed feeling as positive, negative, or neutral, and returns a score to Magnify. Magnify stores the score with each search result and displays it as part of the Magnify-faceted navigation. This allows users to filter search based on the information's overall tone.

"The information hidden within the nuances of human speech has historically been very difficult to extract in an automated fashion," said Gerald Cohen, president and CEO of Information Builders. "By integrating the Wand Taxonomy server into WebFOCUS Magnify, we've created an incredibly powerful tool, which enables our customers to uncover the tone of their enterprise content. With WebFOCUS Magnify, the financial impact of emotion is now measurable."

Visit our website to learn more about WebFOCUS Magnify.

About Information Builders
Information Builders helps organizations transform data into business value. Our software solutions for business intelligence and analytics, integration, and data integrity empower people to make smarter decisions, strengthen customer relationships, and drive growth. Our dedication to customer success is unmatched in the industry. That's why tens of thousands of leading organizations rely on Information Builders to be their trusted partner. Founded in 1975, Information Builders is headquartered in New York, NY, with offices around the world, and remains one of the largest independent, privately held companies in the industry. Visit us at, follow us on Twitter at @infobldrs, like us on Facebook and visit our LinkedIn page.

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