SOURCE: Information Builders

Information Builders

October 02, 2013 09:10 ET

Information Builders WebFOCUS Arrives Just in Time at Bulova

Powerful Intelligence and Integration Capabilities Help Modernize Sales Processes at Leading Timepiece Manufacturer

NEW YORK, NY--(Marketwired - Oct 2, 2013) - Information Builders, a leader in business intelligence (BI) and analytics, information integrity, and integration solutions, today announced that Bulova, a manufacturer of high-quality watches, clocks, and other timepieces, has deployed its WebFOCUS BI platform to support reporting dashboards for regional sales managers and senior sales executives.

Using WebFOCUS, Bulova built an intuitive dashboard that allows users to quickly retrieve vital sales details from their PCs, laptops, or iPads. Parameterized reporting capabilities enable users to filter information by brands, products/styles, customers, and other criteria, or view information by location or time period. A separate management dashboard provides a broader sales summary for senior members of the team. Executives can view activity at the global, regional, or district level, then drill down to see the details behind trends. In addition, they can view costing and profit information for the company as a whole, as well as its individual brands.

Bulova is also using WebFOCUS ReportCaster for exception reporting. With the feature, stakeholders are instantly notified when pricing changes occur, merchandise is not available, items are placed on backorder, or orders are cancelled because merchandise has shipped late. These alerts are automatically triggered when certain status codes are entered into the company's JD Edwards systems, or when certain data values fall outside of specified thresholds.

The success of its sales reporting efforts has prompted Bulova to expand the use of BI and analytics to other areas of the organization. Drawing on WebFOCUS and Information Builders' iWay integration technologies, Bulova significantly enhanced the company's POS reporting environment by automating previously manual data entry processes. The company has also rolled out additional dashboards to other enterprise departments, including finance and purchasing.

"Sales professionals need to have timely, complete information at their fingertips in order to close deals and drive revenue," said Gerald Cohen, president and CEO of Information Builders. "WebFOCUS has allowed Bulova to make critical data readily available to everyone from sales executives to individual reps, even when they are using their mobile devices, which has made its sales operations more modern and efficient."

"The value WebFOCUS has brought to our organization is tremendous," said Brij Misra, a senior analyst at Bulova. "Prior to implementing the technology, our sales reps were receiving quarterly sales reports in hard copy. If they needed more frequent information about invoices, orders, or other sales-related matters, they were forced to rely on the IT department. Now with WebFOCUS, they have immediate access to actionable information, whenever they need it. Not only has this helped us to transform our sales activities, it has made many of our other departments, from accounting to IT, more productive as well."

About Bulova
Founded in 1875, Bulova remains one of the world's most recognized brands, reaching a wide range of consumers with its Bulova, Bulova Accutron, Caravelle by Bulova and licensed Harley-Davidson Timepieces by Bulova watches, Frank Lloyd Wright Collection watches and clocks and the award-winning Bulova Clocks.

Bulova is headquartered in New York City, with offices in Canada, China, Italy, Japan, Mexico, Switzerland, and the United Kingdom. Continuing to maintain its position at the forefront of the timekeeping industry, Bulova is committed to upholding an extraordinary legacy of excellence in design, style, and technology as it expands to meet the needs of a diverse global audience.

About Information Builders
Information Builders helps organizations transform data into business value. Our software solutions for business intelligence and analytics, integration, and data integrity empower people to make smarter decisions, strengthen customer relationships, and drive growth. Our dedication to customer success is unmatched in the industry. That's why tens of thousands of leading organizations rely on Information Builders to be their trusted partner. Founded in 1975, Information Builders is headquartered in New York, NY, with offices around the world, and remains one of the largest independent, privately held companies in the industry. Visit us at, follow us on Twitter at @infobldrs, like us on Facebook, and visit our LinkedIn page.

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