PARSIPPANY, NJ--(Marketwire - Mar 5, 2013) - Joseph Gattuso and John Nosta from Ogilvy CommonHealth Worldwide (ogilvychww.com), the health-behavior experts of Ogilvy & Mather, have been selected to deliver a presentation on "Information Overload & Health Decisions" at the South By Southwest (SXSW) Interactive Convention (sxsw.com), in Austin, Texas on Sunday, March 10th at 11:00AM.
Joseph Gattuso is Chief Strategic Officer at Ogilvy CommonHealth Worldwide and John Nosta is EVP, Senior Strategist at Ogilvy CommonHealth Specialty Marketing, Forbes.com health and technology blogger, and #1 Kred Health Influencer. Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) (wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities as part of the Ogilvy & Mather (ogilvy.com) network.
"Information Overload & Health Decisions" will address how illness is complicated and the tsunami of digital information currently available to most patients and caregivers doesn't always simplify decision making -- and in fact, can often make it worse. Adding to the complexity, the new role of patients as healthcare decision makers can leave these vulnerable stakeholders with a new burden to shoulder. Mr. Gattuso and Mr. Nosta will facilitate a discussion among experts to suggest new ways to successfully negotiate the "digital data dump" and associated patient alienation. To learn more about this presentation, please visit bit.ly/Ydo7Xh.
Ogilvy CommonHealth Worldwide will be presenting an additional discussion -- "Digital Primitives: The Anthropology of Social" at the Interactive Convention on Saturday, March 9th at 11:00AM. For more on this panel, please visit bit.ly/12MFrFI. Follow all of the SXSW action on Twitter at #SXSWOgilvy.
About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 60 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
SXSW is a set of music, interactive, and film festivals and conventions that have grown in popularity year-upon-year and have taken place every Spring since 1987. Fostering creative and professional growth alike, SXSW is a launching pad for new creative content. For more information, visit sxsw.com.
About SXSW Interactive
The 20th annual SXSW Interactive Festival will take place March 8-12, 2013, in Austin, Texas. An incubator of cutting-edge technologies and digital creativity, the event features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands on training to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology. For more information, visit sxsw.com/interactive.