April 05, 2011 10:57 ET

Information Portal Turns Consumer Data Into Insight

Thousands of Complimentary Data Points Available on

COLUMBUS, OH--(Marketwire - April 5, 2011) - Marketers continue to wrestle with economic challenges and with changing consumers who represent two-thirds of the U.S. economy. The newly launched™ brings together thousands of real-time data points from numerous sources and makes them available as insights through interactive charts, videos and webcasts. This decision-making resource provides a comprehensive, up-to-date view of the ever-changing consumer in easy-to-understand charts and graphs.

Executives can now view current insights on consumers regarding the economy, personal finance, retail behaviors and motivators, future purchase plans, media consumption for domestic and world markets and unique insights for the fast-growing China market. brings together all these areas of information into one easy-to-access portal. Getting insights that can be trended over ten years in interactive charts, along with monthly Executive Briefings and Facebook and Twitter posts, is as easy as clicking a mouse. pulls data from some of the largest and most accepted sources of consumer data including BIGresearch® Consumer Intentions & Actions® (CIA®) Surveys of over 8,000 consumers monthly and the Simultaneous Media Usage® (SIMM®) Surveys of over 40,000 each year. Other sources include the Federal Reserve Economic Database (FRED®) plus other government sources. Data on the China market is from the ProsperChina™ Quarterly Survey of over 15,000 Chinese consumers. is a service provided by Prosper Business Development. With a tradition of innovation for over 20 years, Prosper has provided market leadership and developed contemporary solutions to help companies at the top of their respective industries navigate change that impacts their business. Prosper has developed solutions that not only offer security in tumultuous times but bring companies to their peak of success when times are good.

The™ service is a consumer-centric information portal provided by Prosper Business Development. The portal provides the latest insights using fresh data from multiple sources including BIGresearch®, ProsperChina™ and the Federal Government. As a comprehensive source of information, represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues. Visit today.

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