SOURCE: Informative Software

August 29, 2005 09:00 ET

Informative Appoints Ed Sarraille as New CEO

Seasoned Entrepreneur and Marketing Expert to Catapult Brand Advocacy Firm

BRISBANE, CA -- (MARKET WIRE) -- August 29, 2005 -- Informative, Inc., the leading provider of patented technology and strategic services that help businesses achieve greater brand advocacy, today announced the appointment of Ed Sarraille as CEO. With more than 30 years of experience as a chief executive and entrepreneur, Sarraille brings significant strategic branding and business expertise and an industry vision to the Informative executive team. Sarraille will spearhead the business strategy and product roadmap for Informative, ensuring that current and future customers benefit from the full suite of Brand Advocacy solutions.

"Informative is pioneering a new way for brand marketing companies to drive business results by engaging and leveraging their most vocal, passionate and influential customers," said Ed Sarraille, Informative CEO. "Informative helps its customers develop and engage consumers as strategic and competitive assets. From engaging consumers in product innovation and development to create better selling products to segmenting consumers to connect the right messages with the right audience, Informative is redefining how businesses involve and build relationships with their customers to increase brand loyalty, advocacy and positive word-of-mouth."

Before ProcurePoint, Inc., Sarraille served as the President and Founder of E.J. Sarraille and Company, an award-winning marketing services company in Palo Alto, CA. During this time, he built and grew annual revenues to $25m, developed the company into two full-service operating units: graphic design and advertising, and serviced an impressive client roster including: Intel, Oracle, Electronic Arts, Bank of America and Four Seasons Hotels. Prior to founding E.J. Sarraille and Company, Sarraille worked for Hyatt Hotels in San Francisco as head of marketing.

Sarraille holds an M.B.A. from Golden Gate University, San Francisco and a B.S. in Commerce from University of Santa Clara.

About Informative

Informative ( is the leading provider of technology and strategic services solutions to help companies engage in, capture, analyze, and leverage customer conversations -- with each other and the brand. Leading companies, including 1-800-Flowers, Bose, Intuit, LEGO, Procter & Gamble and Royal Mail, rely on Informative solutions to discover and use the attitudes and ideas that travel most effectively through their brand marketplaces, resulting in enhanced and stronger products, more relevant messaging and marketing campaigns, and higher customer loyalty and evangelism. Using Informative's solutions, companies can cultivate true evangelists and activate the power of organic word-of-mouth. Founded in 1999, Informative is headquartered in Brisbane, CA. For more information about Informative, please go to

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