SOURCE: Informiam

January 29, 2007 08:56 ET

Informiam Receives $2 Million in New Funding From BlueCrest Capital

Additional Resources Will Enhance Company's Rapid Growth

ATLANTA, GA -- (MARKET WIRE) -- January 29, 2007 -- Informiam, the leader in Customer Experience Optimization, announced today that BlueCrest Capital Finance, LP has committed to additional debt financing of $2 million, with an option for another $1 million in future financing. The funds will support the company's current growth plans and assist in the development of a robust distribution channel for Informiam solutions.

"We doubled in size in 2006 and expanded our customer base dramatically, adding many well-known companies in the Fortune 1000," said Informiam Chairman Steve Kostyshen. "This latest funding, especially from a lender who supported us previously, is a huge vote of confidence in our continued growth and strategic direction for 2007."

Informiam's suite of solutions enables leading contact center enterprises to optimize each and every one of their customer interactions. Informiam provides real-time visibility for all events occurring in the contact center, and allows business leaders to immediately seize customer opportunities or resolve customer issues.

"The significant business traction achieved by Informiam in 2006 is impressive," said Mike Marziani, Managing Director for BlueCrest Capital Finance, LP. "As the contact center industry continues to demand real-time customer optimization solutions, we believe Informiam is well-positioned for success."

According to Informiam's Kostyshen, "This additional investment will provide a solid foundation for our continued expansion in 2007. We're targeting specific programs to improve our already-solid customer experience and develop new ways to deliver top-tier contact center products and services. Our strategy is planned growth, designed to be sustainable over time."

In addition to strengthening its direct sales program, Informiam plans to expand a robust sales channel that will include agreements with industry-leading distribution partners for its suite.

About Informiam

Informiam ( is the pioneer in solutions that enable Fortune 1000 organizations to proactively optimize their customers' experience. These next-generation solutions correlate business and productivity events, instantly alerting managers and supervisors to the contact center issues that matter, so they can effectively manage their resolutions before they damage customer relationships and business performance. Informiam delivers proactive contact center management solutions to customers across an array of industries, including Financial Services, Retail, Telecommunications, Hospitality and Logistics. For more information, call 866-630-8808.

About BlueCrest Capital, LP

BlueCrest Capital Finance, LP provides debt financing solutions to companies in a broad range of industry sectors including IT, Communications, Hardware, Software, Semi-Conductor, Electronics, Energy and Life Science. The team of 11 operates from its existing Chicago headquarters with additional presence in Silicon Valley.

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