SOURCE: Informz

November 13, 2007 10:53 ET

Informz for iMIS Helps PFM Streamline Donation Efforts

Email-Based Appeals, Website Donations, Average Gift Amount All Increased

ALEXANDRIA, VA and SARATOGA SPRINGS, NY--(Marketwire - November 13, 2007) - As not-for-profits struggle to manage donor drain and increasingly fragmented communication channels, many are beginning to streamline IT systems to connect faster and more efficiently with donors. Informz, an integrated emarketing company, today announced they have helped PFM and its ministries of Prison Fellowship and BreakPoint to increase email deliverability by 20 percent, open rates by 32%, e-appeal revenues by 9%, and average online gift amounts by 4%.

The Informz for iMIS email marketing system allows PFM to easily create professional email communications, track results and responses, and collect campaign analytics data. The Informz for iMIS dedicated Internet Service Provider (ISP) Relations Team ensures 'whitelist' status with major ISPs and anti-spam organizations and their eMarketing Advisor Staff helps their clients with their eMarketing campaigns.

"Communication is vital to our charter and streamlining our processes has made a large impact in establishing relationships with our constituents," said Mark Palmer, internet director, PFM. "As an organization, with numerous outreach programs running in a given year, it is critical to have an easy and efficient way to communicate to donors and volunteers about their interests, giving patterns, etc. Informz has saved us countless time and effort."

"eMarketing only works if people are getting your communication and reading it. Understanding why emails bounce, dissecting your database and determining the true health of that list is critical," said Peter Nelson, e-marketing advisor, Informz. "We've been able to help customers such as PFM stay educated about this rapidly changing communication channel, making them more effective."

About Informz

Informz ( is an integrated email marketing company that enables personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, online fundraising and payment, online event registration and sales prospecting.

About PFM

PFM was founded by former Nixon aide Chuck Colson in 1976. Through Prison Fellowship, the world's largest prisoner-focused organization, PFM brings life-changing hope to prisoners, ex-prisoners, and their families across the United States and in 110 countries. Through BreakPoint, PFM equips Christians to transform their communities.

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